Brand Manager

4 mesi fa

Milano, Italia Ksearch A tempo pieno

Descrizione
For an international R&D-driven pharmaceutical company headquartered in Milan we are looking for a Brand Manager.
Brand manager - under the direction and supervision of the Head of Business Franchise Innovation - oversees marketing operations activities, design, sourcing, and execution of primary market research, analysis and interpretation of data, and dissemination of market research findings within the company.
• strategic and product marketing, market and competitor analysis for the Annual Brand Plan;
• development of marketing plans and management of their implementation and follow-up;
• preparation of product documentation in collaboration with other departments related to marketing plans and launch plans;
• product communication (new campaigns, projects, activities, symposium): thinking, testing and implementing;
• evaluate and react proactively on sales deviations from the budget: product budget management and review; development of promotional material (communication flow, literature review);
• provide strategic input and support projects to customer (e.g. product repositioning);
• KOL knowledge and management (consultancy, briefing, involvement in national and/or int'l projects, coordination);
• organization and running of national stand activities;
• develop and maintain a good working relationship with the organization.
Education & Work Experience: Bachelor's degree in Economics and/or Statistics; Minimum 3-4 years of experience in the role.
Skills:
Well-developed record of work on successful product launches
Thorough understanding of market dynamics for pharma product
Thorough understanding of drug/MD development process and commercialization
Excellent quantitative and analytical abilities
People and team oriented
Excellent written and oral communication skills
Problem-solving and proactivity
Ability to balance resource demands from multiple internal customers
Flexibility
Fluent written and spoken English
Proficient in Microsoft Office suite

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