Head Of Marketing
4 settimane fa
Il nostro partner è un primario Gruppo specializzato nell'offrire soluzioni personalizzate per l'erogazione di servizi professionali nel mondo della circolazione dei mezzi di trasporto. Per la Business Unit Automotive, per la sede di Roma, ricerchiamo un Head of Marketing. Il/la candidato/a selezionato/a, a riporto del CEO, si occuperà di:
definire e sviluppare prodotti, canali, piattaforme e partnership, nonché pianificare attività di Marketing Strategico ed Operativo; creare e gestire campagne di marketing B2B e B2C, sviluppando azioni strategiche di promozione e favorendo una comunicazione integrata, coerente e persuasiva; definire politiche di prodotto, prezzo, comunicazione, promozione, monitorandone periodicamente i relativi impatti sul business; supportare le vendite attraverso l'organizzazione di contest, eventi ed incentive per la rete commerciale, definizione di Loyalty Program, contributo alla realizzazione di iniziative crossselling e up-selling; favorire un approccio data driven, per identificare nuove opportunità di mercato e migliorare l'efficacia delle campagne; massimizzare i lead, convertendo il traffico delle piattaforme digitali attraverso call-to-action, landing page e contenuti per la lead generation inbound; ottimizzare i processi di marketing automation e di lead nurturing; individuare e sviluppare progettualità innovative in ambito automotive;
• gestire il budget assegnato, monitorando costantemente le performance.
laurea in Marketing/Comunicazione;
comprovata esperienza di almeno 8 anni in analogo ruolo; capacità di gestire e coordinare progetti complessi; conoscenza approfondita di strumenti quali: Hubspot, Google Analytics, SEO, Social M. Media; eccellenti competenze analitiche e di budgeting; capacitàdi pianificare le attività promozionali per canali legati al mondo digital
• orientamento al risultato e capacità di lavorare in team spiccate doti di proattività, creatività, curiosità, innovazione, oltre che eccellenti capacità comunicative, relazionali e negoziali per gestire le relazioni con interlocutori a tutti i livelli ottima padronanza della lingua inglese, sia scritta che parlata.
L'annuncio è rivolto ad ambo i sessi n. 198/2006) e nel rispetto di quanto disposto dall'art. 10 del D.Lgs n. 276/2003. I candidati sono invitati a leggere l'informativa privacy ai sensi dell'art. 13 e art. 14 del Regolamento UE 2016/679 sulla protezione dei dati. Aut. Min. Prot. R del 31/12/2021.
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