Global Segment Marketing Activation Specialist

1 mese fa

Vittuone, Italia ABB A tempo pieno

**Global Segment Marketing Activation Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
The Global Segment Marketing Activation Specialist oversees the planning, coordination, design, and execution of marketing campaigns for the infrastructure, oil and gas segments. Responsible to translate customer insights, needs and value propositions for those segments and for Smart Societies. Ensures alignment between marketing, product management, communications, and local sales teams for the development of targeted engagement, nurturing and demand generation campaigns. Development of marketing plan for specific segments in conjunction with segment or solutions marketing.

**Your responsibilities**:

- Responsible to translate customer insights, needs and value propositions for specific segments into customized buyers journey mapping and marketing tactics. Measuring and improving programs/campaigns to support sales growth initiatives to achieve ABB’s objectives
- Together with digital marketing, comms and product management develop a platform of global marketing assets, content and tools menu from which local organizations can select and adapt to meet local customer needs
- Develop a customer journey as a foundation for the development of the campaign to ensure the delivery of relevant customer focus content.
- Researches, identifies, and selects external marketing agencies to develop marketing assets, tools, touchpoints as a part of the programs and campaigns. Defines quality and delivery targets for externally assigned activities, monitors ongoing progress, and resolves issues.
- Defines key targets and metrics for all programs and campaigns. Monitor results and improve. Forecast, measure, analyze and report on program effectiveness.
- Manage and execute segment budget and allocate according to customer experience and campaign results.
- Ensure campaigns are executed using marketing automation (Marketo, Pardot, SFDC, etc.) and other marketing technologies (ON24, Bizzabo, etc.)
- Optimizing website and existing landing pages for search engine optimization and demand generation. Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns

**Your background**:

- 5 years + of Digital and B2B marketing experience
- Understanding of Pardot/Marketo or any other marketing automation system and SFDC
- Experience managing agency relationships
- Successful completion of a Business Degree
- Experience serving, collaborating with, and influencing stakeholders with no direct reporting relationship
- Customer and market driven orientation, analytical skills
- Project management experience
- Fluent in English (spoken and written)

**More about us**:

  • Internship - Global Product Specialist

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Internship - Global Product Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Internship - Product Specialist

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Internship - Product Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we...

  • Product Specialist

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Product Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking...

  • Product Specialist- Energy Distribution

    4 settimane fa

    Vittuone, Italia ABB A tempo pieno

    **Product Specialist - Energy Distribution**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Field Specialist GDS | MILANO OVEST

    2 settimane fa

    Vittuone, Italia CPM Italy A tempo pieno

    Vuoi un mini spoiler su CPM? Ci prendiamo cura dei maggiori brand mondiali da oltre 80 anni attraverso diverse attività, dal merchandising alle vendite, dalla consumer activation al supporto clienti fino alla formazione sul prodotto. Questa è CPM, una realtà internazionale forte e dinamica, come le persone che ne fanno parte. Per te, rappresenta la grande...

  • Internship - Procurement Specialist

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Internship - Procurement Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together,...

  • External Production Development Specialist

    4 settimane fa

    Vittuone, Italia ABB A tempo pieno

    **External Production Development Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Quality & Ci Specialist

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Quality & CI specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Customer Quality Specialist

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Customer Quality Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Quality Control Specialist

    5 giorni fa

    Vittuone, Italia ABB A tempo pieno

    **Quality Control Specialist - Internship**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Technical Sales Support Specialist-mechanical

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Technical Sales Support Specialist-Mechanical**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Procurement Engineering Specialist

    1 mese fa

    Vittuone, Italia ABB A tempo pieno

    **Procurement Engineering Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together,...

  • Product Lead

    1 mese fa

    Vittuone, Lombardia, Italia ABB A tempo pieno

    Product LeadTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey...

  • Sales Support Specialist

    1 mese fa

    Vittuone (MI), Italia ABB Schweiz AG A tempo pieno

    Sales Support Specialist Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Technical Sales Support Specialist

    2 giorni fa

    Vittuone, Lombardia, Italia ABB A tempo pieno

    Technical Sales Support SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Field Service Engineer

    1 mese fa

    Vittuone (MI), Italia ABB Schweiz AG A tempo pieno

    Field Service Engineer Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking...