CRM & Marketing Application Manager

2 settimane fa

Milano, Italia Open Search Network Ltd A tempo pieno

Excellent leadership, team building, and management skills; Customer Relationship Management, marketing Automation, client Services, customer Identity

With the ultimate objective of building a “customer” and “value generation” obsessed IT

Leadership, we are looking for the "CRM & Marketing Applications Manager”

**Role Mission**

Reporting to the Head of Business Solutions, the CRM & Marketing Applications Manager will be in

charge of the identification, selection, implementation, evolution and support of all the

solutions related to the role’s scope (cloud based, API/Microservices integrated, on-prem). He/She

will proactively support the Head of Business Solutions in setting the vision, building and executing

the strategy related to the Customer Relationship Ecosystem of all the businesses managed by the

company (Fashion & Luxury, Food & Beverage, Home Furniture etc.) throughout all channels.

He/she will partner with several business departments such as (but not limited to) Client

Engagement, Digital Business, Retail & Omni-channel, at Global Level and also with the entire IT

professional family, in particular with other Corporate IT teams such as Retail, Omni-channel,

Data Strategy & Analytics, Enterprise Architecture and all the Regional IT units.

The incumbent will oversee research and scouting of new technologies in the Customer

Relationship field and, as an empowered Senior Officer and having a high degree of

delegation, he/she will make appropriate decisions in order to leverage technology

investments and capital to support the company’s long-term revenue and growth goals.

**Tasks**
- Support the Head of Business Solutions in setting the vision and building the strategy for the

researching and scouting new possible solutions as to foster company’s revenue or

enhancing the service to customers throughout all the touch points
- Gather, consolidate and interpret business requirements

Relationship field
- Curate, monitor and measure the overall business adoption of the implemented solutions

via KPIs
- Make presentations to Business Managers and Top Executives
- Manage the relationship with software vendors, System Integrators, freelance consultants
- Create timelines for the development and deployment of all the solutions related to

Customer Relationship
- Maintain a consumer-focused outlook and aiding in the delivering of Customer Relationship

projects to market

expenditures. Constantly monitor financial performance of the area as to ensure actual is in

line with budget
- Collaborate with business managers and representatives of counterpart departments as the
- Scout, select and manage external consulting partners, vendors, suppliers

**Skills**
- Bachelor’s/Master’s degree in Scientific Disciplines (STEM)/Business/Marketing
- 5+ years working in a technological role and 2+ years in a coordination/managerial role
- Familiarity with Marketing platforms, programmes and policies
- Proven knowledge of Salesforce Service and Marketing Cloud is mandatory; knowledge of

Salesforce CDP constitutes a plus
- Knowledge of one or more Customer Relationship major platforms such as Microsoft

Dynamics, Adobe, SAP, Oracle
- Knowledge of Google CDP constitutes a plus as well as, in general, knowledge of Google GCP
- Knowledge, familiarity and experience with GDPR
- Familiarity with the global market
- Knowledge & Experience in the following constitute a plus:Product based organisations & teams, Agile approach, DevOps/DevSecOps operating model
- Strategic thinking and strong business acumen combined with excellent leadership, team

building, and management skills
- Exponential growth mindset combined with appetite to learn and upgrade the professional

profile
- Proven ability to work on site and remotely within an international team spread over

multiple time zones
- Problem-solving aptitude combined with excellent verbal and written communication
- Must be flexible, adaptable to change, and able to multi-task in a fast-paced diverse

environment
- Fluency in Italian and English

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