Ikea Loyalty Specialist

JOB PORPUSE AND ROLE

We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meetings with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.

YOU SHOULD HAVE:

- Broad knowledge of sales techniques, the local market, and the competition.
- Broad knowledge of the HFB range and services and how to identify and realise opportunities for add-ons, cross-selling and up-selling of IKEA products and services to fulfil customer needs.
- Good knowledge of IKEA mandatories and concept about Range, Meet the range, Fulfilment, Affordable prices, and Customer meeting point.
- Broad knowledge of data, analytics and sales KPIs
- Broad knowledge of priorities, CE&Loyalty strategy and of main drivers for customer engagement and customer behaviour.
- A strong passion for selling and for exceeding customer expectations.
- Enjoy working in a fast-paced and future-oriented environment.
- Passion for people and oriented in self-developing talent.
- Motivated by the IKEA culture and values
- Energized by reaching goals, by driving business growth and contributing to overall success of IKEA through collaboration
- Motivated by finding new ways through co-creation with colleagues

**Responsibilities**:

- Continuously assist the Commercial Activity & Loyalty Leader in the Country Commercial calendar implementation and operating tasks (such as Vitality, Add-on, UTG, Collection, News, Gift card ecc.) Plan ensuring a qualitative and efficient implementation in your store through clear communication and secure that all functions take responsibility for delivering their part, securing the vitality (news, seasonality and collections) of the IKEA store and in all media by working closely with your store commercial team.
- Support the Store CAL in leading and communicating the commercial calendar, store activity plan and CE & Loyalty KPIs and activities to your store colleagues in a way that motivates them to take ownership for their part in achieving the overall goals.
- Be an active speaking partner with your store CT to have an effective collaboration between units and SO, by keeping an active eye on the competition and sharing the best practices and proven solutions.
- Act as a member of the Customer Engagement & Loyalty function, contribute to realize the Customer Engagement & Loyalty central strategy to achieve common objectives and goals
- Support in driving the acquisition and the activation in store of IKEA Family members and in driving the activation of IKEA Business Network members, supporting, and executing engagement programs, monitoring the instore knowledge and the instore communication of benefits and rewards to enhance the member lifetime value.
- Actively cooperate with all key stakeholders to secure integration, common focus and maximize impact of the Customer Engagement & Loyalty strategy in store, supporting the implementation of central activations and project (events, brand identity updates, offers etc.)
- Act quickly on commercial opportunities or threats to face a fast-changing business environment by monitoring the main KPIs, investigating local customer needs and their feedbacks in all the channels and analyzing stock availability
- Be an active player in working on sustainability initiatives with the team through ensuring sustainability priorities are reflected across store offering.
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA

We are the ones meeting our customers - in our stores, online, in our catalogue and beyond. We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability. Together with thousands of colleagues around the world we’re a diverse team working for the continued global success of the IKEA Concept - a concept that helps millions of customers create a better everyday life