Product Marketing Manager, Scaled Partner Education

3 giorni fa

Milano, Italia Amazon Online Italy S.R.L. A tempo pieno

6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience presenting metrics and progress to goal to senior leadership
- Bachelor Degree in communications, marketing, business or a related field, or equivalent hands-on experience
- 5+ years of experience delivering cross functional projects
- 5+ years of experience in program and/or project management
- Experience defining program requirements and using data and metrics to determine improvements
- Experience working cross-functionally
- Proficient in Excel
- Strong written and verbal communication skills

Job summary
Come build the future with us What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Within our growing Partner Marketing org, we are seeking an accomplished product marketing manager responsible for the development of the Amazon Ads messaging and product marketing strategy for thousands of partners to help them grow. You will develop messaging and marketing plans that drive a shift in perception and sustained awareness and adoption of our product suite. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you relish in it.

This is a highly cross-functional role that requires close partnership across Product Management, Channel Marketing, Partner Business Development, PR, Legal and Training teams, and requires strong communication skills, both verbal and written. This role requires an analytical marketer and a solid story teller with a strong sense for methods to align advertising offerings to agencies and advertising software companies’ objectives. As an owner, you will not only define the Amazon Ads marketing message for partners, you will also need to be strong in influencing the stakeholders and drive the execution of the development of marketing materials, including development of sales collateral, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages.

Key job responsibilities
- Create materials to educate the partner audience on a range of topics (sponsored ads, e-commerce readiness, etc.) using a variety of channels (PowerPoint presentations, designed one-sheeters, videos, webinars, etc.)
- Develop the narrative for presentations and short and long-form pieces, with a high degree of conceptual creativity and verbal polish
- Partner with Product and Product Marketing teams to accurately incorporate product capabilities and updates into external-facing content
- Collaborate with Channel Managers and Marketing Managers to craft strategic campaign messaging for their channels and programs
- Ensure all content adheres to Amazon voice and editorial guidelines, whether it is a blog post, reference guide, or executive presentation
- Manage projects in a timely fashion for multiple deliverables for campaigns on competing timelines
- Role can be based in Milan or London.
- Digital advertising, Product Marketing, and/or SaaS marketing experience preferred
- Basic Photoshop and design skills

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