Associate Director, Marketing Flu/rsv

2 settimane fa

Roma, Italia Moderna Therapeutics A tempo pieno

The Role
Are you an experienced marketer with a successful history of innovative product launches? Do you have a track record of successful strategic marketing plans development and tactical activations? If your strengths include simplifying complexity, developing innovative pre-launch and launch strategies and delivering cutting-edge innovation in fast-paced environments, then we are looking for you.

Here’s What You’ll Do

Support the Marketing Director to lead cross functional teams to develop and execute the launch plans for RSV and Influenza vaccines working very closely with market access, government affairs, commercial, medical and regulatory leaders.

Develop pre-launch planning timeline, meeting cadence and objectives, cross-functional governance and alignment planning, and coordination across all internal and agency partners.

Design and execute on communication activities from strategy to execution.

Develop promotional and non-promotional materials supporting launch activities compliantly.

Ensure clear engagement plans and roadmaps for key stakeholders across functions are aligned to brand strategies.

Manage agency partners to deliver multiple projects in an efficient and timely manner

Partner with the Senior Digital Marketing Manager to execute a digital first mindset for all key stakeholders interactions

Gather insights and analytics to inform strategic decision making and consistently assess and improve plans in face of emerging insights and data.

Collaborate with the Global marketing team, collecting and sharing insights, local market feedback and voice of customer to feed into key strategy initiatives.

Use the vision and strategy developed by the Global marketing team for localization and implementation in Italy.

Be proactive in identifying impactful innovative and differentiating marketing activities, channels or solutions.

Be an expert advocate to maintain high quality and compliant interactions with all customer segments.

Be proactive about collecting and sharing best marketing practices across Moderna’s Marketing communities and beyond.

Here’s What You’ll Need (Minimum Qualifications)

Minimum of 7 successful years of experience working in marketing. Launch experience is a must.

Bachelor’s Degree required, Master is preferred

Pharmaceutical industry/healthcare experience required.

Here’s What You’ll Bring to the Table (Preferred Qualifications)

Strong knowledge of promotional and non-promotionals code for Pharmaceutical in Italy (Codice Deontologico di Farmindustra)

Highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development, execution and brand storytelling.

Launch experiences, preferably in vaccines (private & public markets) or other specialty areas strongly preferred.

Demonstrated brand management, launch planning, strategic and operational planning and delivery, agency management, project management skills and attention to detail.

Ability to reimagine product launches, challenge the status quo, and relentlessly work with a team to drive delivery of very ambitious and bold objectives.

Demonstrated experience using innovative digital channels and platforms for communications.

Savvy and comfortable making recommendations using different digital channels and platforms.

Open-minded, flexible and adaptable to change, with a superior ability to pivot in face of new data.

Strong communication skills - both verbal and written.

Italian native. English fluent is a must.

Works with a sense of urgency, efficiency, and attention to detail.

Ability to be both strategic and drive execution.

A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

Current Benefits and About Moderna added at time of job posting

Moderna offers personalized benefit programs and well-being resources as unique as our global workforce so employees can do their best work.

We recognize and appreciate your diverse needs and interests and do our best to support you at work and at home with:
Quality healthcare and insurance benefits
Lifestyle Spending Accounts to create your own pathway to well-being
Free premium access to fitness, nutrition, and mindfulness classes
Family planning and adoption benefits
Generous paid time off, including vacation, bank holidays, volunteer days, sabbatical, and a discretionary year-end shutdown
Educational resources
Savings and investments
Location-specific perks and extras

The benefits offered may vary depending on the nature of your employment with Moderna and the country where you work.

About Moderna
In over 10 years since its inception, Moderna has transformed from a research-stage company advancing programs in the field of messenger RNA (mRNA), to an enterprise with a diverse clinical portfolio of vaccines and therapeutics across seven modalities, a broad intellectual property portfolio in areas including mRNA an

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