Emea Surface Category Management Lead

2 mesi fa

Lombardia, Italia Confidenziale A tempo pieno

Role Purpose
Lead the Surface Category Management team for Microsofts Consumer Channels Sales & Marketing (CCSM) organization across EMEA. This leadership role drives the strategy, investment priorities and goals in partnership with our Sales and Channel marketing team and is part of the EMEA Category leadership team.
The role will focus on leading and coaching a team of category leaders and managers while developing and executing annual and seasonal marketing plans across Surface and Accessories. The role will also be responsible for managing the P&L and demand planning as well as leveraging insights to report on business performance and drive new growth opportunities. You will transform the business in partnership with our WW team, develop new business models to accelerate customer acquisition while growing revenue and gross margin.

**Responsibilities**:
People and Culture
Lead the EMEA Surface Category Management organization including a team of direct reports to optimize their impact and identify growth path for each one of them, planning for growth across markets, functions or geographies.
Create clarity, explain thoroughly, and simplify the complex to mobilize teams and partners
Role model and coach for development and business growth with a learner mindset
Foster a diverse and inclusive workplace and lead efforts to positively impact our mission and culture
Plan
Define & own implementation of product-specific channel strategy and investments, optimizing GTM plans and Surface strategy landing across Channel and Partners
Lead the seasonal category planning partnering across internal stakeholders such as CCSM Finance, Sales Excellence, Channel Sales, Partner Marketing and Online Stores
Design strategic programs and incentives aligned to Microsoft vision and strategy
Influence long range product and GTM planning

Execute
Orchestrate portfolio of investments, channels, and motions to maximize short term results (revenue, scorecard) and customer Lifetime Value (LTV).
Establish and drive growth initiatives, defining and tracking a consistent set of KPIs and reporting rhythms.
Pilot new GTM & Sales motions to continue to evolve our business
Create local enablement to execute the priorities including [i] tools, processes, stakeholder management, and alignment across functions [ii] partner pitch deck/storytelling creation and localization [iii] WW and regional seasonal guidance [iv] retail GTM readiness
Act as the internal and external voice of the product / solution
Manage & Monitor
Drive rhythm of business (ROB) framework orchestration and deliverables through performance and planning cycles
Partner closely with Finance to ensure planning across revenue and investments is harmonized for budget and forecast cycles
Define and implement annual success metrics, strategic indicators, and investment effectiveness across regional and corporate teams
Take accountability for product revenue, P&L, and scorecard results including forecasting as well as leading investment and fiscal control and optimization
Drive strategic and agile tactical communication process of business performance
Generate business and competitive insights through data analysis & visualization, from product and partner perspectives
Highly studied in the competitive landscape and possesses analytical prowess to understand multiple variables of the competition landscape leading to strategic and thoughtful planning impacting the business configuration, price, and product lifecycles)
Who We Are Looking For
Key Competencies
People Management:
as a Category Management Lead, you will manage a team of senior Manager and ICs, building organizational capability and steward talent management resulting in a diverse and inclusive team. Through active coaching, you will model empathy and humility resulting in a highly engaged organization and a culture of management excellence across your team.
Strategic Business Planning
- Create strategic business objectives and category plans, coordinate segment and partner prioritization, ability to set clear goals / timelines for the team to achieve or exceed on revenue and GM, influence assortment and volume builds, and execute against the product lifecycle
Consultative Leadership
Marketing Principles
- Develop and orchestrate integrated marketing plans and strategic market objectives by channel partner, guide marketing execution and measure execution and return on investment (ROI)
CollaborativeDemonstrate strong leadership skills across diverse groups and at all levels. Ability to easily navigate corporate stakeholders and communicate clearly in ambiguous situations
Communication:
Excellent and concise communicator with ability to leverage challenger sales model to describe situation and tension, and clear path to overcome and address opportunities.
Analysis and Insight
- Use internal and external data / research to assess industry / market trends, incorporate new concepts into marketing strategies and understand the relevance of Microsoft products in partner portfolios
Tell the Product StoryDevelop and land product and category stories globally and locally so sales teams can align partners to Microsoft priorities.

**Qualifications**:
Significant experience in Consumer Electronics, Category Management, Marketing or Sales
Experience building and leading diverse and inclusive teams
Bachelors Degree in Business, Marketing or related field. MBA is a plus.
Proven success at business building (business/channel development, entrepreneur, change management)
Executive communication skills
Ability to lead in a complex, matrixed international environment
Comfort with ambiguity and driving transformation
An entrepreneurial spirit, passionate about building businesses, and thrives within a fast-paced environment.
A Character that exemplifies the Microsoft values of respect, integrity and accountability

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