Digital Analytics
5 mesi fa
E.ON Energia S.p.A. | Permanent | Full time | Milano- La nuova E.ON è uno dei maggiori operatori di reti energetiche e infrastrutture energetiche europee, oltre a fornire soluzioni avanzate per oltre 50 milioni di clienti. Siamo presenti in 15 paesi con oltre 75.000 dipendenti. Questo ci pone in una posizione ideale per aiutare a guidare la transizione energetica in Europa. Concentrandosi su due aree di crescita sostenibile, E.ON è pienamente dedicata alla fondamentale trasformazione del mondo dell'energia. Guideremo attivamente la transizione energetica in Europa come uno dei maggiori fornitori di servizi energetici in Europa. La combinazione delle competenze di entrambe le società renderà E.ON pioniera anche nello sviluppo di soluzioni energetiche nuove e innovative e attirerà le menti più brillanti del settore energetico.- Siamo alla ricerca di un/a Digital Analytics & Conversion Rate Optimization Specialist (CRO) da inserire all'interno del team Marketing & Digital Sales.**Principali attività previste dal ruolo**:
- Sviluppare e implementare strategie per ottimizzare il funnel di vendita online, concentrandosi sull'aumento dei tassi di conversione e sulla massimizzazione dei ricavi.
- Condurre analisi del traffico del sito web, del comportamento degli utenti e del percorso del cliente per identificare opportunità di miglioramento.
- Collaborare con team inter-funzionali, inclusi marketing, design e sviluppo prodotto, per implementare iniziative CRO e allinearli agli obiettivi di marketing e business più ampi
- Rimanere informato sulle tendenze del settore, sulle tecnologie emergenti e sulle migliori pratiche in e-commerce e CRO per assicurare che le strategie rimangano all'avanguardia
- Monitorare e analizzare indicatori chiave di performance (KPI) relativi alle vendite online, ai tassi di conversione e all'interazione con i clienti
- Fornire rapporti regolari e approfondimenti alla dirigenza, dettagliando l'impatto degli sforzi CRO sulle metriche chiave.
- Costruire dashboard da condividere con i vari stakeholder in grado di semplificare la lettura dei dati
**Hai domande?**
- Diamo forma insieme al futuro dell'energia
- **Cosa è utile sapere**:
- Tipo di contratto: Permanent
- Orario di lavoro: Full time
- Azienda: E.ON Energia S.p.A.
- Area delle funzione: Marketing/Product Management**Meet us here
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