Digital Analytics Expert

1 settimana fa


Milano, Lombardia, Italia Prada A tempo pieno

Job Title: Web Analytics Specialist

About the Role:

We are seeking a skilled Web Analytics Specialist to join our Digital Team in Milan HQ. As a key member of our team, you will be responsible for analyzing the performance of our Group websites and providing actionable insights to improve user experience and conversion rates.

Key Responsibilities:

  • Design, maintain, and optimize reporting solutions to monitor website performances
  • Collaborate with key stakeholders to build dashboards through enterprise tools (Adobe Analytics, Qlik Sense, Power BI or similar)
  • Deliver ad hoc analysis and insights to multiple stakeholders, suggesting actionable recommendations to improve user experience and conversion rate
  • Monitor website performances regularly, scouting for issues and proposing opportunities
  • Conduct A/B testing to optimize site performance
  • Translate business requirements into actionable analytics solutions

Requirements:

  • 3+ years of experience in web analytics, preferably within a strategy consulting firm
  • Bachelor or Master's degree in a relevant field (Marketing, Statistics, Engineering, or STEM as a plus)
  • Excellent analytical skills and attention to detail
  • Proactive self-starter with ability to manage multiple initiatives at once
  • Full professional expertise on web analytics tools (preferably Adobe Analytics), website management, and end-to-end conversion rate optimization processes
  • Full confidence with CRO Tools (e.g., Contentsquare)
  • Proven experience with data visualization tools (Qlik Sense, Power BI, Tableau or similar)
  • Full professional expertise on Microsoft Office Suite
  • Highly proficient in spoken and written English and Italian

About Us:

Founded in 1913 in Italy, the Prada Group is built on a tradition of excellence and innovation. Our iconic brands include PRADA, Miu Miu, Church's, Car Shoe, and Pasticceria Marchesi, operating in over 45 countries with employees from more than 100 nationalities.


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