Global Digital Campaigns
3 settimane fa
Job Description
Amplifon is an Italian multinational company and the global leader in hearing care solutions and services. We are currently looking for a Global Digital Campaigns & Analytics Specialist to support our Global Digital Team in transforming digital data into actionable insights for our campaign activities on all digital properties.
Key Responsibilities
- Collaborate with Corporate Digital, Corporate IT, and Local teams to release the Marketing Cloud Campaign solution platform.
- Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey.
- Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations.
- Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision.
- Produce reports and dashboards to ensure data and insights are always accessible.
- Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations.
Requirements
- 2-3 years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP).
- Experience with the development and release of Marketing Cloud solution projects.
- Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operates and standard advertising performance indicators.
- Experience in email and/or performance marketing with an emphasis on audience segmentation.
- Data-driven approach.
- Knowledge of Digital Marketing.
- Experience with Adobe Analytics and Adobe Target is a plus.
- Proficient in Microsoft Office Products (Excel, PowerPoint).
- Fluent in English and Italian.
- Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management.
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