Global Digital Campaigns

3 settimane fa


Milano, Lombardia, Italia Amplifon A tempo pieno

Job Description

Amplifon is an Italian multinational company and the global leader in hearing care solutions and services. We are currently looking for a Global Digital Campaigns & Analytics Specialist to support our Global Digital Team in transforming digital data into actionable insights for our campaign activities on all digital properties.

Key Responsibilities

  • Collaborate with Corporate Digital, Corporate IT, and Local teams to release the Marketing Cloud Campaign solution platform.
  • Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey.
  • Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations.
  • Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision.
  • Produce reports and dashboards to ensure data and insights are always accessible.
  • Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations.

Requirements

  • 2-3 years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP).
  • Experience with the development and release of Marketing Cloud solution projects.
  • Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operates and standard advertising performance indicators.
  • Experience in email and/or performance marketing with an emphasis on audience segmentation.
  • Data-driven approach.
  • Knowledge of Digital Marketing.
  • Experience with Adobe Analytics and Adobe Target is a plus.
  • Proficient in Microsoft Office Products (Excel, PowerPoint).
  • Fluent in English and Italian.
  • Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management.


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