Global Digital Campaigns Specialist
2 settimane fa
About the Role
Amplifon is seeking a skilled Global Digital Campaigns Specialist to join our Global HQ team. As a key member of our Global Digital Team, you will play a crucial role in transforming digital data into actionable insights for our campaign activities across all digital properties.
Key Responsibilities
- Collaborate with Corporate Digital, Corporate IT, and Local teams to release Marketing Cloud Campaign solution platform
- Develop an audience segmentation strategy aligned to business objectives and technical requirements
- Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations
- Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases
- Produce reports and dashboards to ensure data and insights are always accessible
Requirements
- Years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP)
- Experience with the development and release of Marketing Cloud solution project
- Familiarity with DSPs/AdTech platforms and a basic understanding of third-party advertising operates and standard advertising performance indicators
- Experience in email and/or performance marketing with an emphasis on audience segmentation
- Data-driven approach
- Knowledge of Digital Marketing
- Experience with Adobe Analytics and Adobe Target is a plus
- Proficient in Microsoft Office Products (Excel, PowerPoint)
- Fluent in English and Italian
- Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management
About Amplifon
Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. We believe people are the most important component of our success and invest in talent engagement, continuous professional development, support, and recognition to help our employees exceed every limit and build a fulfilling career.
What We Offer
Amplifon offers a hybrid working policy, allowing employees to work days/month remotely, and a Winning Culture that will lead our employees towards the future. We are committed to creating a Winning Workplace that supports our employees' growth and well-being.
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