Global Digital Campaigns
3 settimane fa
About the Role
Amplifon, the global leader in hearing care solutions and services, is seeking a skilled Global Digital Campaigns & Analytics Specialist to support the Global Digital Team in transforming digital data into actionable insights for campaign activities on all digital properties.
Key Responsibilities
- Collaborate with Corporate Digital, Corporate IT, and Local teams to release the Marketing Cloud Campaign solution platform.
- Develop an audience segmentation strategy aligned with business objectives and technical requirements.
- Manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations.
- Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases.
Requirements
- 2-3 years of experience with Adobe Marketing Cloud, Adobe Experience Platform, and DSPs/AdTech platforms.
- Experience in email and/or performance marketing with an emphasis on audience segmentation.
- Data-driven approach and knowledge of digital marketing.
- Proficient in Microsoft Office Products and fluent in English and Italian.
What We Offer
Amplifon offers a hybrid working policy, allowing employees to work 9 days/month remotely, and a Winning Culture that will lead our employees towards the future.
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