Manager Market Research
4 giorni fa
**Position Responsibilities**:
- Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process
- work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech.
- bring research to life by storytelling, and lead key insights into discussions and strategy
- manage multiple vendors, timeline and executing research across key clusters (globally)
- Serve as a central contact for all market research needs, supporting campaigns, new product development and sales base research
- Set professional standards and ensure compliance with guidelines & rules in implementing
- Archiving and management of the acquired and collected data material
- Collaboration in the creation of revenue and sales models
**Critical Deliverables**:
- Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
- Lead, execute and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions
- Drive insight driven decision using “so what” mindset, in explaining research results and providing clear guidelines on recommendations
- Execute and serve as a VOC expert, including survey creation, design and execution to derive insights
**Qualifications**:
- 3-5+ years’ experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization is required
- Must be able to manage and develop interns and contractors
- Well-rounded experience with various research tools and methodologies
- Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis
- Advanced data mining and visualization skills; experience with Tableau or similar
- Experience working with large data sets originating from multiple sources
- ability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritization
- Strong project management and organizational skills, attention to detail, and accuracy
- Very good presentation, verbal and written communication skills to influence others and inspire action
- Collaborative, team player, builds strong relationships
- Experience in the healthcare industry is preferred.
- Technical understanding of Marketing Operations tools, including Campaign Management.
- Experience in survey design and tools like Qualtrics and/or other survey platforms
- Exposure to programming skills and statistical modeling (like SAS or R or Python)
- Fluent English language skills; additional language skills (German, Spanish, etc.) would be a plus
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