Manager Market Research

2 giorni fa

Cremona CR, Italia Fresenius A tempo pieno

Position Responsibilities:

  • Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process
  • Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys)
  • work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech.
  • bring research to life by storytelling, and lead key insights into discussions and strategy
  • manage multiple vendors, timeline and executing research across key clusters (globally)
  • Serve as a central contact for all market research needs, supporting campaigns, new product development and sales base research
  • Set professional standards and ensure compliance with guidelines & rules in implementing
  • Archiving and management of the acquired and collected data material
  • Collaboration in the creation of revenue and sales models

Critical Deliverables:

  • Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care and commercial).
  • Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
  • Lead, execute and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions
  • Testing, development and, if necessary, application of new market research approaches and methods
  • Drive insight driven decision using “so what” mindset, in explaining research results and providing clear guidelines on recommendations
  • Execute and serve as a VOC expert, including survey creation, design and execution to derive insights

Qualifications:

  • Master’s Degree in Marketing, Business Administration, Economics, Statistics or other relevant subjects
  • 3-5+ years’ experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization is required
  • Must be able to manage and develop interns and contractors
  • Well-rounded experience with various research tools and methodologies
  • Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis
  • Advanced data mining and visualization skills; experience with Tableau or similar
  • Experience working with large data sets originating from multiple sources
  • ability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritization
  • Strong project management and organizational skills, attention to detail, and accuracy
  • Very good presentation, verbal and written communication skills to influence others and inspire action
  • Collaborative, team player, builds strong relationships
  • Experience in the healthcare industry is preferred.
  • Technical understanding of Marketing Operations tools, including Campaign Management.
  • Experience in survey design and tools like Qualtrics and/or other survey platforms
  • Exposure to programming skills and statistical modeling (like SAS or R or Python)
  • Fluent English language skills; additional language skills (German, Spanish, etc.) would be a plus
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