Direct to Consumer

6 mesi fa

Vimercate, Italia Haier Europe A tempo pieno

Job Posting Title

Direct to Consumer & E-commerce Manager

The challenge

An exciting opportunity has arisen to contribute to the Direct to Consumer & Online Sales team at Haier Europe. The Company is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies. Haier Europe is on a journey to achieve ambitious business growth and leadership objectives in the region - where it can count on successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel - and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

We look for someone who lives the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking.

What you will do

We are looking for an D2C Manager to welcome in our Italy Sales Team.

ACTIVITIES AND AREAS OF RESPONSIBILITY
- Manage and growth of Haier Italy D2C Business (E-Commerce and Company Outlet)
- Improve user experience
- Constantly focus on improving the customer experience on virtual and physical shop and think of new implementations and enhancements to be implemented
- Analyze and provide insights around e-commerce KPis with GA and other systems
- Assure brand and products are correctly represented with a continuous customer centric strategy and in line with brand value and communication strategy
- Manage and check on budget and forecasting
- Define D2C strategic action plan in order to achieve business targets
- In charge of the D2C P&L
- Manage on-site assortment and the relative stock forecasting
- Define the strategic Promo Calendar Plan
- Suggest, coordinate and monitor key strategic partners (HQ team, and external agencies)
- Analyze website metrics data and other KPIs and determinate business improvement opportunities
- Analyze funnel KPIs to improve customer experience and drive conversion rate
- Generate new ideas to boost the growth of D2C Channel
- Create new Partnerships with strategic stakeholders (e.g. B2B sales
- Coordinating with other teams such as CRM, Media, Marketing, Customer Care, Logistic

What you need to succeed
- University degree in Business Administration, Marketing, Digital or related fields
- Working from 3 to 5 years in the same role in International Companies or Retailers
- Fluent English
- Strong skills in e-commerce, SEO, social media, mobile, web analytics, web marketing and project management
- Knowledge of Retail & Store Management
- Ability to manage several projects simultaneously and meet tight deadlines, good at prioritization
- Strong communication and team-building skills
- Business and retail goal oriented

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

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