Customer Marketing Executive, Reserve

6 giorni fa

Torino, Italia Diageo A tempo pieno

Job Description:
About us

Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly driven and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to bring together shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard, so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent.

About this role

Diageo invests significantly in direct-to-consumer brands building, but we have to partner with our customers to influence the point of purchase activation, and this is where most of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behavior can be easily influence by what they see or don’t see at the point of purchase. It is the role of the Customer Marketing team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to build the programmes and tools that guarantee outstanding execution of our brands at the point of purchase. The Customer Marketing team will then work directly with customers, supply and agencies to project lead detailed execution of the commercial calendar. In some cases, this will advise tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

As a Luxury & Reserve Customer Marketing Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition.

This role has direct responsibility for all activation within the Reserve Brand Portfolio across channels. You will be working with commercial teams and alongside the Shopper Marketing brand teams to deliver outstanding activation.

You'll be responsible for:

- Building activation plans for our key brands & customers.
- Implementing all the key platforms & activations within your customer alignment
- Completing transparency toolkits that make our brands show up admirably to customers & consumers.
- Owning delivery of technical specifications and set up of all new POS items, ensuring we deliver on time every time to our customers.
- Conducting activity M&E to ensure we are constantly improving our plans.

About you

**Requirements**:

- Internal or external experience as Sales or Marketing Executive equivalent
- Project Management, Analytical and core selling skills - attention to detail and excellence in execution of point of sales materials.
- Time management & prioritization skills
- Can build powerful relationships and work collaboratively within a team.
- Problem solver & solution-based teammate who can look after ambiguity & adapt quickly
- Luxury Industry background & passion
- Italian and English Proficiency

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

Worker Type:
Regular

Primary Location:
Turin

Additional Locations:
Job Posting Start Date:
2024-02-29

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