Marketing Director Emea

2 settimane fa

Milano, Italia Lectra A tempo pieno

Lectra Italia SpA
- **Marketing Director EMEA**
- We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and servicesAt Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team With more than 50 years of experience and a presence in over 100 countries around the world, we are 2,500 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?
- **WHY IS THIS AN EXCITING OPPORTUNITY?**
- Growing environment with ability to develop within a highly qualified team
- Working in a multi-cultural team and international company
- Working with well-known products and with very good references in this market
- Competitive compensation and benefits

**What is the role about?**
- The main mission of the role is to understand our markets in the EMEA region and the opportunities for growth in manufacturing and 4.0 Industry markets;
- Leading the go-to-market strategy definition and deployment where events will be one the main tactics;
- Increase our visibility;
- Leading and managing an intercultural team in several countries;
- Reporting to Vice President Marketing EMEA based in Milan.

**What will your main tasks be?**
- Generate opportunities to increase revenues of the region using the portfolio of existing customers (account-based marketing approach);
- Define and deploy go-to-market strategies and marketing campaigns;
- Developing the awareness of our solutions with the right network of partners;
- Manage a team of skilled marketing specialists;
- Analyze trends and opportunities;
- Develop communication and relationships with customers;
- Be the ambassador of our brand in industry events;
- Manage the press relations activities in the region;
- Partner with Sales and Customer Success teams;
- Define, follow and control budget;
- Follow KPIs for measuring the effectiveness of your action plans.
- 8+ years’ experience in managing marketing operations in a B2B and high-tech environment;
- Experience for a provider of Hardware / Software / Industrial Equipment / Manufacturing/ Industry 4.0 / IIOT solutions is required;
- Enthusiastic, eager to learn and ability to inspire and share your passion;
- Comfortable working in a matrix organization;
- Strong analytical capacities and data-driven;
- Excellent leadership and management skills;
- Outstanding presentation and communication skills in English (oral and written);
- Italian is mandatory; French / Spanish / German language skills are welcome;
- Structured and good organization and planning skills;
- Willingness to travel (approx. 30%)
- Home-office policy: 1 day per week.

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