Cluster Insight Manager

3 settimane fa


Roma, Italia LHH A tempo pieno

For Our Client, Imperial Tobacco, leader Company in Tobacco Industry we are looking for a

The Cluster Insight Manager is an Insight Business Partner embedded in and working closely with the Cluster business team, specializing in Consumer insights.

This role reports to and supports the Cluster Head of Insight, delivering proactive business partnering across markets to meet stakeholders' insight requirements, in accordance with best practice standards and processes.

KEY RESPONSIBILITIES AND COMPETENCIES:

- Business partner to in-Cluster Leaders and their teams, representing the voice of the consumer and customer at key decision-making forums;
- Accountable for delivering insights relating to business planning, performance management, forecasting and brand insights;
- Collate and prioritize insight needs amongst business stakeholders, working with the Head of Cluster Insights to deliver priority needs, and identify resourcing and capability requirements;
- Translate business needs into robust insight requirements that can be used to shape the design and execution of insight projects;
- Make best use of central, self-serve resources, best-practice toolkits, reporting templates etc, developing an expert understanding of how these works;
- For more complex or bespoke priority needs, draw on specialist knowledge and resources from research, data and analytics teams;
- Articulate how insights contribute to the achievement of the individual team and market strategies, as well as in delivering a clear view of consumer needs and commercial economics to aid decision making;
- Provide actionable, commercially sound and data driven recommendations. Will use independent consumer insights to guide / drive data driven decision making and challenge perceptions when required;
- Will assist stakeholders with regards to next steps, e.g. refining solutions, building business cases etc;
- Responsibility for delivering consistently high-quality insight outputs, in accordance with centrally-set standards and within agreed delivery timescales / terms of the SLA,
- Support the Head of Cluster Insights in leading the cluster insight team; developing talent and coaching Insight Analyst(s).

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED
- Strong knowledge of insight techniques across brand, marketing and forecasting and/or sales, trade and pricing, depending on focus;
- Experience of managing insight within in a market or cluster insight function - or equivalent role;
- Adept at using storytelling to clearly communicate insights in a persuasive, articulate and engaging way, challenging stakeholder perspectives;
- Ability to work effectively within tight deadlines, under pressure and in a complex environment;
- Proven record of delivering and synthesising insight across multiple markets;
- Proven record of demonstrating the commercial value of insight.

LI-PT1


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