Brand Activation Manager Essential Health

3 settimane fa

Roma, Italia Kenvue A tempo pieno

**Brand Activation Manager Essential Health (Hybrid)**-2307003142W

Description

Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue),
is currently recruiting for:
Brand Activation Manager Essential

This position is **hybrid**: both based in Pomezia - Santa Palomba (Rome), Italy and remote.

**Who we are**

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

**What will you do**

The Brand Activation Manager Essential Health is responsible for ensure market-leading excellence in execution towards shopper and customer on a given portfolio of brands. In this specific case, the responsibility will be within the Essential Health portfolio with main focus on mass market channel.

Key Responsibilities***

1. Develop and implement Local Brand Activation Plans
- Accountable for developing & deploying annual Brand Activation Plans, in collaboration with the HUB centralized Marketing Team, for the Italian market (Strategy, Channel Strategy, Big initiatives, Priorities, Pricing, NPIs, Distribution Targets, Activation Plans, Budget for execution activities, NTS target, Market trends, Sell out estimation, Market Share estimation)
- Responsible & Accountable to ensure Perfect in store activation (Must Stock List for Key Initiatives, Priority List, Manage/Develop & Monitor In-store POP materials/Theme Events - National per Category & Brand, planograms reco, updates, Category management support, execution of initiatives etc.)
- Own local Brand Activity Overview and secure synchronization of consumer and shopper/trade activities
- Be informed about Media strategy and have consulting role in media process (Media plan and communication brief, Media Plan & Flow charts, Local Connection Planning: provide input on local requirements).
- Responsible and accountable to prepare & deliver presentations and promotional plans to Sales teams, Customers / Distributors.
- Responsible and accountable to design & monitor the use of Customer Tools for brand promotion (Customer Leaflets, Digital Activations, etc), Professional Print Plan Setup & Execution Follow Up, Customers understanding research
- Responsible for Local portfolio management (agreed SKU-rationalization, phase-in and out)

2. Be responsible for the local BTL budget (BME)and tracking of Local P&L
- Input to budget process and target setting, tracking and any recommendations for investment shifts.
- Analyze the profitability and efficiency of the category/brand actions executed, continuous looking for takeaways to maximize the business and the P&L sustainability

3. Monitor the Market / Insights
- Be responsible and accountable for monitoring the tracking of competition and key agreed performance KPIs.
- Responsible for in-depth Market Share Tracking and discuss relevant actions with the Sales Team and Hub Centralized Marketing Teams respectively.
- Provide Hub Centralized Marketing with competitive information.
- Continuous market screening & reporting to hub and local internal
- Align with hub on eventual local actions or need of support.
- Provide input on primary research
- Initiate shopper related research and action plan.
- Be close to the market - ensure regular market / countries’ visit to understand the environment & emerging trends

4. Ensure high quality of local adaptation for consumer & shopper marketing materials
- Be responsible and accountable for the Adaptation or creation for local brands
- Responsible for Public Relations related to Press Releases (Review, change and/or validate the texts), Product Sending, PR Events (Local PR agency to share & review plan of PR event plan & all logistics with BA. BA KDM).
- Have consulting role in artwork (Mastertext and the Final Artwork validation, changes if needed)
- Provide local feedback for all Digital assets (web sites). Communicate changes to Hub Centralized marketing.
- Provide feedback & share local requirements to Transcreation brief, be responsible for the approval of local translations and local specifications for all assets.

5. Act as local representative & work in close collaboration with Cluster Marketing & Business Development Managers:

- Actively join & represent local point of view in Hub Marketing Squad Meetings and drive business results.
- Present best practice cases and seek opportunity to deploy activation ideas from other markets.
- Input on local issues and requirements to brand strategy & brand plans.
- Provide centralized and regi

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