![Perrigo](https://media.trabajo.org/img/noimg.jpg)
Brand Manager
4 settimane fa
**Description Overview**:
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.
**Job role/purpose**:
Implements and monitors product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing functions
**Scope of the Role**:
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
**Experience Required**:
- 4 years professional experience in Consumer HealthCare/Pharma
- Cosmetic brand management in FMCG company experience required
- University degree (ideally Marketing/Business/Statistics/Management)
- Knowledge analysis of market data (IQVIA/NewLine/Nielsen)
- Fluent English and Italian
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