Bottega Veneta Global Digital Marketing Manager

2 settimane fa

Milano, Italia Groupe Kering A tempo pieno

Summary

Bottega Veneta - inspiring individuality with innovative craftmanship since 1966. Creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic.

**Job Description**:
We are currently seeking a Global Digital Marketing Manager as part of our dynamic team in Milan.

How you will contribute:

- Develop and implement global digital strategy with an up-to-date understanding of social and programmatic “best practices” across the competitive landscape
- Manage centralized budget for programmatic and paid social
- Establish KPIs and uncover insights to develop actionable recommendations for how to optimize and move the brand forward on digital channels based on performance
- Manage the daily interaction with the media agency team, setting the strategy and ensuring the strategy is implemented
- Collaborate with the Art team on creation of content for optimized campaigns that drive business performance
- Provide guidance and support to regional offices to ensure brand consistency and budget optimization
- Work closely with all digital platforms and key partners to ensure paid strategy is results driven and ahead of the curve
- Track metrics on a weekly/quarterly basis and make strategic recommendations accordingly
- Partner closely with the Global e-commerce and CRM team for synergies across digital marketing efforts
- Work cross-functionally and cross territory, with the brand and creative teams on developing and testing new platforms and products

Who you are:

- 5-7 years of experience as a Digital Media Specialist or similar role
- An acute understanding of Instagram, Tik Tok, YouTube as well as programmatic platforms DV360
- Good understanding of APAC social platforms Kakao, Line, WeChat, Weibo..etc
- Strong understanding of branding and performance tactics on digital
- Strong presentation writing skills, ability to simplify ideas and communicate confidently
- Experience in managing and motivating junior team members
- Excellent knowledge of metrics and KPIs across digital outlets
- Ability to interpret analytics, communicate results and formulate strategy
- Proactive, organized, efficient, and detail-oriented
- Critical thinker and problem-solving skills
- Optimism in the face of challenges and busy periods
- Fluent in English, good knowledge of Italian considered a plus

Why work with us?

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Job Type

Regular

Start Date

2023-01-09

Schedule

Full time

Organization

Bottega Veneta S.R.L

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