Channel Activation Manager

2 mesi fa

Provincia di Cuneo Piemonte, Italia Campari Group A tempo pieno

Date: Feb 22, 2023- Location: Shangai, CN- Additional Location:
- Function: CCM- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: On-site- Company: Campari Beijing Trading**_General Description_**

Campari Group is the sixth-largest player worldwide in the premium spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

The Channel Activation Manager role is focused on contributing to the development of Campari Group’s portfolio in the on-trade by driving penetration in the target outlets and ensuring proper brands education and world-class execution of visibility / promotional activities in the distributed outlets.

The incumbent has a passion for mixology, demonstrated through knowledge of cocktails, tastes and on-trade trends. Although this is not strictly a commercial role, a working knowledge of how on-trade outlets operate (i.e. menu creation, brand selection etc) is critical.

**Key Responsibilities and Activities**:
This role will be based in Shanghai, but with responsibility to look after key markets and regions across China.

**Category and channel management and Communication**
- Implement & execute brand and channel activation plans through sampling, consumer activaions, trade events & engagement programs, in tandem with Marketing and other cross function teams.
- Omnichannel brand communication - Participate and assist at brand specific trade/marketing events (trade shows, convention, sponsored events, master classes, activations, etc).

**Outlet strategy and management**
- Drive local brand POSM catalogue development and customise the POSM assortment for the different outlet segment/event type
- Handle overall execution of key brands, and support project planning
- Drive local on-trade and off-trade segmentation in line with global model
- Drive local guidelines and plan definition for Product assortment, in line with global model by POS segment and per outlet segment, including local activation program/initiatives design
- Ensure that Merchandiser, mystery shopper standards (If relevant) “The Perfect Store” are adhered to for best in class execution of all BTL activations
- Contribute to scorecard and KPI definition for ON-premise accounts

**Innovation & Product Lifecycle Management**
- Support new product development business case with focus on outlet segmentation, pricing, volumes, drinking strategy and channel activation plan.
- Contribute to innovation and local playbook build up
- Contribute/prepare annual brand plan - channel marketing brand for all key brands

**Manage Key Partners, Regions and Agencies**
- Implement, facilitate and support a smooth WOW with distributor and partners
- Work closely with distributor trade marketing team to ensure best in class trade activations
- Manage agencies to ensure timely delivery of all milestones
- Develop strong relationships with strategic partner marketing department to identify new strategic marketing opportunities/partnerships, including launching of new SKUs into local market.
- Key contact for East/ North China regional team, work in tandem to execute regional plans.

**Ensure eCommerce execution synergy**
- Coordinate with eCommerce team on activity calendar in the market
- Ensure proposed E-Commerce activations are in line with strategic objectives

**Channel Reporting & Administration**
- Communicating channel performance, and activation effectiveness
- A&P budget administration & Monthly reconciliation for all Off-Premise activations

**Requirements**:

- Bachelor's degree required
- A minimum of 5 years of experience in brand management/ channel marketing, ideally in FMCG. Past experience in international spirit is a plus, but not a must
- Great passion in the imported spirits category and brands, and the lifestyle it represents.
- Prior experience and ability to thrive in team-based settings. A good team player and details oriented.
- Strong presentation skills and the ability to communicate confidently with senior-level leaders
- Ability to network and build strong relationships. Charismatic, engaging and thrives on presenting to groups of people.
- Ability to balance between a robust analytical capability and an interest in the creative process
- Fluent in both English and Mandarin
- Able to travel domestic (50%) and internationally

**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, med

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