Channel Activation Manager
3 settimane fa
Date: Jul 9, 2023- Location: Shangai, CN- Additional Location:
- Function: Marketing- Seniority Level: Mid-Senior level- Employment type: Permanent- Workplace Type: On-site- Company: Campari Beijing TradingCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
The Channel Activation Manager role is focused on contributing to the development of Campari Group’s portfolio in the on-trade by driving penetration in the target outlets, and ensuring proper brands education and world-class execution of visibility / promotional activities in the distributed outlets.
The incumbent has a passion for mixology, demonstrated through knowledge of cocktails, tastes and on-trade trends. Although this is not strictly a commercial role, a working knowledge of how on-trade outlets operate (i.e. menu creation, brand selection etc) is critical.
**Key Responsibilities and Activities**:
The role will be - at least initially - focused on Shanghai, with the opportunity to further develop and cover a wider geographical scope, managing:
**Bartenders Engagement & Education**
- Lead And Manage Brand Advocates Team
- Partner with the key local bartenders and to nurture and execute dialogue content to identify potential issues/opportunities
- Support the design and produce education contents for Campari Academy by target (bartenders, distr., internal camparistas)
- Set up & manage local Campari Academy
- Oversee the design and production of education contents for Campari Academy by target (bartenders, distr., internal camparistas), ensure perfect execution for all Campari Academy Programs
- Share insights and information with Sales and Marketing, gathered within Campari Academy
- Ensure the timely roll out of activations of team.
**Competitive Consumer and Channel insights and Strategy**
- Analyse data from internal and external sources to identify channel and consumer trends on a regular basis to provide accurate and contemporary insight on the market trend
- Work with global, local team (through research, category and competitive analysis) to develop insightful and impactful China activation plans.
- Align with our global team on strategic planning, calendar, content and adopting the global brand marketing plan into a localized China activation plan
- Own the preparation, development, and implementation of the overall China brand activation plans and activations across all online and offline channels
- Prepare/Present proposals, briefs, plans and activities to top management and cross functional business teams
**Outlet Strategy & Management**
- Drive local brand POSM catalogue development and customise the POSM assortment for the different outlet segment/event type
- Handle overall execution of key brands, and support project planning
- Drive local on-trade and off-trade segmentation in line with global model
- Drive local guidelines and plan definition for Product assortment, in line with global model by POS segment and per outlet segment, including local activation program/initiatives design
- Ensure that Merchandiser, mystery shopper standards (If relevant) “The Perfect Store” are adhered to for best in class execution of all BTL activations
- Contribute to scorecard and KPI definition for ON-premise accounts
**Manage Key Partners, Regions and Agencies**
- Implement, facilitate and support a smooth WOW with distributor and partners
- Work closely with distributor trade marketing team to ensure best in class trade activations
- Manage agencies to ensure timely delivery of all milestones
- Develop strong relationships with strategic partner marketing department to identify new strategic marketing opportunities/partnerships, including launching of new SKUs into local market.
- Key contact for East/ North China regional team, work in tandem to execute regional plans
**Ensure eCommerce Execution Synergy**
- Coordinate with eCommerce team on activity calendar in the market
- Ensure proposed E-Commerce activations are in line with strategic objectives
**Requirement**
- Bachelor's degree required
- A minimum of 8 years of experience in brand management/ channel marketing, ideally in FMCG. Past experience in international spirit is a plus, but not a must
- Great passion in the imported spirits category and brands, and the lifestyle it represents.
- Prior experience and ability to thrive in team-based settings. A good team player
- Strong presentation skills and the ability
-
Channel Activation Manager
2 settimane fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Mar 22, 2024- Location: Shangai, CN- Additional Location: - Function: CCM- Seniority Level: Associate- Employment type: Permanent- Workplace Type: Hybrid- Company: Campari Beijing Trading**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista** At this point, you may not know exactly what it takes to be a Camparista, but you have...
-
Channel Manager
2 mesi fa
Piemonte, Italia Confidenziale A tempo pienoDescrizione aziendaIren è una delle più importanti e dinamiche multiutility del panorama italiano e opera nei settori dell\'energia elettrica, dell\'energia termica per teleriscaldamento, del gas, della gestione dei servizi idrici integrati, dei servizi ambientali e dei servizi tecnologici.PosizioneS&you brand internazionale dedicato al Professional...
-
Categorie Protette
3 settimane fa
Provincia di Milano, Lombardia, Italia Page Personnel A tempo pienoPosizione riservata alle categorie protette ai sensi di Legge 68/99 - Opportunità lavorativa su Milano **Il nostro cliente**: L'azienda cliente è una multinazionale statunitense presente in oltre 150 paesi a livello mondiale. Per il ramo EMEA ricercano una figura da inserire (nella sede di Milano) come Brand Activation Manager che andrà a gestire...
-
Customer Marketing Manager, Mixology
2 mesi fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Feb 8, 2023- Location: Shangai, CN- Additional Location: - Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Campari Beijing Trading**General Description** Campari Group is the sixth-largest player worldwide in the premium spirits industry, with a portfolio of over 50 premium and...
-
Customer Marketing Manager, Mixology
2 settimane fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Jun 10, 2023- Location: Shangai, CN- Additional Location: - Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: On-site- Company: Campari Beijing TradingCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and...
-
Customer Marketing Manager, Mixology
3 settimane fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: May 12, 2023- Location: Shangai, CN- Additional Location: - Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: On-site- Company: Campari Beijing TradingCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and...
-
Customer Marketing Manager, Mixology
6 giorni fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Feb 8, 2023- Location: Shangai, CN- Additional Location:Function: MarketingSeniority Level: Mid-Senior levelEmployement type: PermanentWorkplace Type: HybridCompany: Campari Beijing TradingGeneral DescriptionCampari Group is the sixth-largest player worldwide in the premium spirits industry, with a portfolio of over 50 premium and super premium brands,...
-
Customer Marketing Manager, Mixology
6 giorni fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Jun 10, 2023- Location: Shangai, CN- Additional Location:Function: MarketingSeniority Level: Mid-Senior levelEmployement type: PermanentWorkplace Type: On-siteCompany: Campari Beijing TradingCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and...
-
Brand Manager
2 settimane fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Apr 17, 2023- Location: Shangai, CN- Additional Location: Shanghai, China- Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: On-site- Company: Campari Beijing Trading**General Description** **Campari Group is a major player in the global spirits industry**, with a portfolio of over 50 premium and...
-
Account Manager
1 settimana fa
Provincia di Chieti, Abruzzo, Italia TE Connectivity A tempo pienoThe Account Manager is responsible for revenue growth of the TE sensor business via a defined set of Key customers and our Channel Partners The account Manager, working closely with a Field Application Engineer (FAE) as well as leading a virtual team of key stakeholders will be responsible for all aspects of demand creation and account development within the...
-
Store Manager
3 settimane fa
Piemonte, Italia Confidenziale A tempo pienoOverview Foot Locker' azienda leader nella vendita di sneakers e abbigliamento sportivo' ricerca un* Store Manager da inserire nello store di Vercelli. Ti offriamo la possibilità di inserirti in un ambiente inclusivo' stimolante' con reali opportunità di crescita e grande attenzione al work-life balance. **Responsibilities**: L* Store Manager'...
-
Store Manager
3 settimane fa
Piemonte, Italia Confidenziale A tempo pienoOverview Foot Locker' azienda leader nella vendita di sneakers e abbigliamento sportivo' ricerca un* Store Manager da inserire nel negozio Foot Locker di Asti. Ti offriamo la possibilità di inserirti in un ambiente inclusivo' stimolante' con reali opportunità di crescita e grande attenzione al work-life balance. **Responsibilities**: L* Store Manager'...
-
Digital Marketing Manager
3 settimane fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Feb 14, 2023- Location: Shangai, CN- Additional Location: - Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Campari Beijing Trading**General Description*** Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands,...
-
Digital Marketing Manager
2 mesi fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Feb 14, 2023- Location: Shangai, CN- Additional Location: - Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Campari Beijing Trading**General Description*** Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands,...
-
Digital Marketing Manager
6 giorni fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Feb 14, 2023- Location: Shangai, CN- Additional Location:Function: MarketingSeniority Level: Mid-Senior levelEmployement type: PermanentWorkplace Type: HybridCompany: Campari Beijing TradingGeneral DescriptionCampari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol,...
-
Brand Manager
2 mesi fa
Provincia di Cuneo, Piemonte, Italia Campari Group A tempo pienoDate: Aug 23, 2023- Location: Shangai, CN- Additional Location: Shanghai, China- Function: Marketing- Seniority Level: Mid-Senior level- Employment type: Permanent- Workplace Type: On-site- Company: Campari Beijing Trading**General Description** **Campari Group is a major player in the global spirits industry**, with a portfolio of over 50 premium and super...
-
Revenue Manager
3 settimane fa
Provincia di Milano, Lombardia, Italia Best Western Italia S.c.p.a. A tempo pienoBWH Hotel Group Italia, con 170 hotel affiliati in oltre 120 località su tutto il territorio, è il brand alberghiero leader in Italia. Qualità Comfort e Valore sono le caratteristiche dell’ospitalità degli hotel. Grazie alla sua offerta di Hotel su Misura risponde infatti alle esigenze di ogni tipo di ospite: business traveller, famiglie, sportivi,...
-
Revenue Manager
2 mesi fa
Provincia di Milano, Lombardia, Italia Best Western Italia S.c.p.a. A tempo pienoBWH Hotel Group Italia, con 170 hotel affiliati in oltre 120 località su tutto il territorio, è il brand alberghiero leader in Italia. Qualità Comfort e Valore sono le caratteristiche dell’ospitalità degli hotel. Grazie alla sua offerta di Hotel su Misura risponde infatti alle esigenze di ogni tipo di ospite: business traveller, famiglie, sportivi,...
-
Front Office Manager
2 settimane fa
Provincia di Brindisi, Puglia, Italia Paragon700 boutique Hotel & Spa A tempo pieno**PARAGON 700 BOUTIQUE HOTEL & SPA is looking for a Front & BACK office agent and DUTY manager** You will be responsible for the operations, strategies and development of our Front & Back office department and reception, ensuring the highest standards of service. **Main duties & responsibilities**: - Responsible for Front Office effective management and...
-
Front Office Manager
2 settimane fa
Provincia di Brindisi, Puglia, Italia Paragon700 boutique Hotel & Spa A tempo pieno**PARAGON 700 BOUTIQUE HOTEL & SPA is looking for a Front & BACK office agent and DUTY manager** You will be responsible for the operations, strategies and development of our Front & Back office department and reception, ensuring the highest standards of service. **Main duties & responsibilities**: - Responsible for Front Office effective management and...
