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Channel Activation Manager

3 mesi fa

Provincia di Cuneo Piemonte, Italia Campari Group A tempo pieno

Date: Mar 22, 2024- Location: Shangai, CN- Additional Location:
- Function: CCM- Seniority Level: Associate- Employment type: Permanent- Workplace Type: Hybrid- Company: Campari Beijing Trading**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista**

At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.

Be Part of Our Signature Mix

**Key Responsibilities and Activities**:
The role will be managing:
**Bartenders engagement and education**
- Lead And Manage Brand Advocates Team
- Partner with the key local bartenders and to nurture and execute dialogue content to identify potential issues/opportunities
- Campari Academy management, including
- Certification course content & test design & production
- Plan & execution of off line events targeting bartenders
- Guest shift events design & execution
- Campari Academy mini app & WeChat account management
- Share insights and information with Sales and Marketing, gathered within Campari Academy
- Ensure the timely roll out of activations of team.

**Competitive Consumer and Channel insights and strategy**
- Analyse data from internal and external sources to identify channel and consumer trends on a regular basis to provide accurate and contemporary insight on the market trend
- Work with global, local team (through research, category and competitive analysis) to develop insightful and impactful China activation plans.
- Align with our global team on strategic planning, calendar, content and adopting the global brand marketing plan & Campari Academy plan into a localized China activation plan
- Prepare/Present proposals, briefs, plans and activities to top management and cross functional business teams

**Manage Key Partners, Regions and Agencies**
- Implement, facilitate and support a smooth WOW with distributor and partners
- Manage agencies to ensure timely delivery of all milestones
- Support sales team with channel activation request targeting bartenders and distributors
- Responsible for national program targeting wholesalers

**Requirement**
- Bachelor's degree required
- A minimum of 8 years of experience in brand management/ channel marketing, ideally in FMCG. A minimum of 2 years experience in international spirit. Familiar with bartender community is a plus, but not a must
- Great passion in the imported spirits category and brands, and the lifestyle it represents.
- Prior experience and ability to thrive in team-based settings. A good team player
- Strong presentation skills and the ability to communicate confidently with senior-level leaders
- Ability to network and build strong relationships. Charismatic, engaging and thrives on presenting to groups of people.
- Ability to balance between a robust analytical capability and an interest in the creative process
- Fluent in both English and Mandarin
- Able to travel domestic (30%) and internationally

**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

**Note to applicants**:
**Notice to third party agencies**: