Performance Expert

1 mese fa

Milano, Italia Sephora A tempo pieno

At Sephora, we reimagine beauty, discover new brands, and influence positive change every day. Get ready to think creatively, work strategically, and make your mark at a leading global retailer. Together, we’re evolving, innovating, and reimagining the future of beauty and retail.

**_
You will excel and enjoy this position if you are ready to actively handle the following missions:_**
- Operate online acquisition strategy for Italian market focusing on Traffic and Conversion
- Ensure online business through key performance channels
- Grant efficiency and ROAS of each paid activation
- Campaigns implementation and close relationship with dedicated agencies

**_
Context:_**

Integrated in the Omnichannel Media EME, reporting to Performance Media manager he/she will be responsible for eStore paid channels campaigns optimization and execution in collaboration with external agencies. Goal: acquisition, traffic and conversion to sustain ecommerce Business.

Within the EME Marketing & Communication Department you will handle:

- Managing traffic acquisition campaigns through appointed agencies: SEM, affiliation, social, programmatic, display, retargeting, App
- Monitoring website main KPIs through Google Analytics 4 and collaborating with external agency on the ownership of report & dashboard
- Identify business growth opportunities and goals by channel
- Monitoring acquisition budget mix following ROAS targets
- Liaising with the external agencies for technical implementations, tracking needs and feed management
- Managing creative assets related to the different campaigns
- Coordinating with the internal team to deliver a full funnel strategy approach
- Support The Performance Media Manager to SEO strategy and implementation, monitoring KPIs and ensure delivery according to the roadmap.
- Supporting media cost invoicing process

**_

**Education**
- Bachelor’s Degree in Marketing or Communication
- Digital Performance Expertise
- Italian native is mandatory for business reasons. Fluent in English, French is a plus

**BACKGROUND**
- +2 years of minimum experience on performance marketing for ecommerce or on digital major accounts in performance agency, or in a retailer/pure player/digital branch with digital purchasing/traffic expertise
- International experience would be appreciated

**TECHNICAL EXPERTISES**
- Good understanding of digital challenges in campaign deployment
- Strong knowledge of Google Analytics; GA4 is a plus
- Good command of the main Performance levers (SEA, Retargeting, Affiliation, Performance display) and SEO
- Preferred direct knowledge of: Google Ads, Meta, Tik Tok Ads, adserving platform
- Excellent Excel and PowerPoint skills
- Good technical expertise (data, technologies, tools, analytics)
- Good digital culture, affinity in the beauty market is a plus

**SOFT SKILLS**
- Rigor and organization
- Business and priority oriented
- Strong analytical skills and ROI mindset
- Autonomy, responsiveness and unexpected management
- Developed customer relationship skills

**_During your experience at Sephora, you will appreciate..._**

**"Evolving”**

Surrounded by passionate, enthusiastic, and creative talents.

You will be part of disruptive teams with whom you will be proud to collaborate.

**"Developing yourself”**

We invest in training and monitoring our employees and we support them throughout their career at Sephora.

This means you can learn and grow continuously in a stimulating environment.

**"Our culture”**

As a global leader in beauty and supported by the luxury brand LVMH, we always have something to explore. It's in our DNA to innovate, experiment and have a colorful and disruptive vision. And it is this daring attitude that expresses our difference and our passion.

So you can unleash and express your creativity. Our talents make the difference

Our common goal is reinventing the future of beauty.
- SEPHORA recruits and recognizes all talents._
- _____________

**PERFORMANCE EXPERT - ITALY (F/M)**

In Sephora, reinventiamo il beauty, scopriamo nuovi marchi e influenziamo cambiamenti positivi ogni giorno. Preparati a pensare in modo creativo, lavorare in modo strategico e lasciare il segno in uno dei principali retailer globali. Insieme, stiamo evolvendo, innovando e reinventando il futuro del beauty e del retail.

**_
Mission:_**
- Gestire la strategia di acquisizione online per il mercato italiano concentrandoti su Traffico e Conversion
- Assicurare il successo del business online attraverso i principali canali di performance
- Garantire l’efficienza delle attivazioni a pagamento con un focus sul ROAS
- Implementare le campagne a pagamento mantenendo una buona collaborazione con le agenzie esterne.

**_
Contesto:_**

Presso l’ufficio di Milano, inserito nel team Omnichannel Media EME, a diretto riporto del/della Performance Media manager sarai responsabile dell’ottimizzazione ed esecuzione delle campagne dei canali a pagamento per l’eStore collaborando con l

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