Brand activation martin miller's gin

About Zamora Company
We are a family business. Passionate about what we do and proud of how we do it. Owners of our destiny and responsible for our decisions and results. Creators and distributors of premium wines and spirits. From its Spanish origin, it is today one of the worldwide leading companies in the sector, with a portfolio of more than 15 brands operating in more than 80 countries.
JOB BRIEFING
The overall goal of the Brand Activation Manager is to make Zamora Company's brands more relevant within key stakeholders in the Italian on-trade as well as to support the Area Management on key international projects- The focus brands will be Martin Miller's Gin (80%) and Licor 43 (20%).
On the conceptual side, the Brand Activation Manager will work closely with the Global Marketing and Activation team to ensure concepts are relevant for the key outlets and can be effectively implemented in the local market.
On the executional side, the role will support and challenge our distributor, Compagnia dei Caraibi (CDC), to deliver activities of the highest possible quality within the most relevant universe for the brands.
The Brand Activation Manager will also monitor the performance of activations, benchmark across outlets, and facilitate learnings to continuously improve execution and impact.
The Location is ideally Rome, other locations in Italy can be considered.
MAIN RESPONSIBILITIES
Driving Success in Italian On Trade

Drive and support the execution standards at the point of sales in collaboration with global marketing and CDC
Support and challenge the CDC team to overachieve the targets set for the CDC sales team
Manage the activation of Martin Miller's Gin in the most relevant outlets, with a strong focus on driving rotation as well as visibility.
Develop and implement a brand market segmentation for the Zamora brands and drive the implementation Supporting international development

Lead glo-cal activation programmes across the on-trade and event universe.
Adapt global concepts to the Italian market in collaboration with the Global Marketing & Activation team - support and manage brand trainings in international market based on defined projects
Build and.
Represent Zamora brands during special events and with strategic customers. Capability Building & Communication

Secure high-level communication and training materials for CDC teams and customers and support international synergies.
Develop and deliver workshops and training to drive focus and executional excellence in Italy and internationally within defined projects.
Act as the national lead and international deputy for brand–customer programmes, ensuring strong alignment and delivery. Performance & Budget Management

Manage own A& P budget and activation calendar, aligned with yearly brand plans.
Track and evaluate KPIs, with rotation of Martin Miller's Gin as a key measure of success, alongside visibility, engagement, and sales impact.
Monitor outlet-level performance, benchmark across countries, and facilitate the sharing of best practices. REQUIREMENTS & SKILLS

Solid experience in the Ho Re Ca channel, ideally within spirits or premium beverages.
Strong knowledge of bartending, mixology, and hospitality dynamics.
Excellent presentation, communication, and negotiation skills.
A natural networker and strong team player, able to inspire and collaborate across distributor and internal teams.
Interest in lifestyle, fashion, and emerging trends, with the ability to translate them into relevant brand activations.
Willingness to work during evenings and weekends when required by activations or events.
Good understanding of social media tools and how to amplify offline activations digitally.
Analytical and financially literate, with proven experience in A& P budget management and KPI tracking.
Fluent in Italian and English; additional languages are a plus. At Zamora Company, our team is our number one priority. We promote a diverse, equitable and inclusive work environment where we value differences and believe that every voice counts.
At Zamora Company, we offer employment based on equal opportunities without distinction of race, religion, gender, nationality, age, sexual orientation, etc. All our selection processes are based on the skills and experience of the candidate.