Director of Global Online Business

2 settimane fa

Milano, Italia DOLCE&GABBANA A tempo pieno

Dolce & Gabbana Beauty division is seeking a dynamic Global E‑Business & CRM Manager to lead and accelerate Beauty global online business, and emerging CRM channel. This role will be part of the DG Beauty Go-to-Market team, reporting to the Head of E-business and CRM and it will be pivotal in driving sell‑out growth, enhancing brand visibility, and delivering a best‑in‑class consumer experience. You will work cross‑functionally with Dolce&Gabbana Corporate Team, Marketing, Media, Supply Chain, and regional teams to ensure flawless execution and measurable impact.

Key Responsibilities:

- Partner Management: Build strategic relationships with regional and local teams, focusing on visibility packages (homepages, category pages, PLPs), CRM activations (email, app push), and shop‑in‑shop/brand room initiatives.

- CRM Strategy Development: Design and implement a CRM roadmap for direct channels and e‑retail, leveraging retailer CRM tools and internal data to drive personalization, loyalty, and repeat purchase.

- PDP Excellence: Ensure product detail pages are optimized for conversion—SEO‑friendly copy, high‑quality imagery/video, ratings & reviews, and enriched content across all platforms.

- Retail Media & Paid Activation: Develop and execute full‑funnel retail media plans in synergy with digital advertising;
monitor KPIs (ROAS, CTR, CVR) and implement test‑and‑learn strategies.

- Cross‑Functional Alignment: Partner with Marketing, Media, Trade, Supply, Retail, and Legal to ensure GTM readiness, compliance with local guidelines, and timely asset delivery.

- Performance Measurement: Define KPIs and dashboards (traffic, conversion, AOV, SOS/SOM, ROAS, OOS rate);
deliver insights and recommendations to senior leadership.

Key Requirements:

- Experience: 3–5 years in e‑commerce, e‑retail, or marketplace roles within beauty or similar consumer categories;
global or multi‑market exposure preferred.

- CRM Expertise: Proven ability to design and execute CRM strategies, leveraging data for segmentation, personalization, and lifecycle marketing.

- Commercial Acumen: Strong understanding of online business levers, assortment, pricing, promo mechanics, onsite visibility, and retailer CRM.

- Digital Marketing Knowledge: Hands‑on experience with retail media networks, paid advertising, and attribution models.

- Analytical Skills: Expert in KPI tracking, reporting, and BI tools;
advanced Excel skills.

- Communication: Proficiency in English;
additional languages are a plus.

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