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Product Marketing Manager, Cybersecurity Expert

1 mese fa

Turin, Piemonte, Italia Le Temps Sa A tempo pieno
Product Marketing Manager for Cybersecurity Solutions

Acronis is revolutionizing cyber protection by providing natively integrated, all-in-one solutions that monitor, control, and protect the data that businesses and lives depend on. We are seeking a Product Marketing Manager to join our mission to create a #CyberFit future and protect all data, applications, and systems across any environment.

The Product Marketing Manager will lead our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions. This role will directly report to the Director of Product Marketing and work closely with the product management team to develop and implement strategies to drive product adoption, positioning, and messaging, enhance market presence, and achieve business objectives for one or more of our security solutions.

Key Responsibilities:

  • Lead marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions
  • Develop and execute a marketing plan for your product, working with marcom and cross-functionally to build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels
  • Partner with the sales teams to support their efforts and solicit their feedback on sales tools, messaging, and partner/customer pain points and competitors
  • Be a public-facing representative for your product, completing technical training and conducting live demos, presenting your product when called upon, and engaging with partners and customers directly to solicit their feedback and experiences

Requirements:

  • 5+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company
  • Experience marketing security products delivered in a SaaS, consumption-based, multi-tenant model
  • Broad IT management technical domain in vulnerability management, cybersecurity, and endpoint management required
  • Knowledge of both provider and business customer SMB through Enterprise IT environments, with specific experience working with MSPs highly desired

About Acronis:

Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), enterprise IT departments, and home users. Our all-in-one solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity.