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Digital Sales Channel Developer

2 settimane fa

Milano, Lombardia, Italia Met Group A tempo pieno

Company Overview
MET Group is a European energy company with a strong presence in 14 EU countries. We operate in natural gas, power, and renewables, with a focus on multi-commodity trading and sales, as well as renewables and flexibility asset development.

About the Role
We are seeking a skilled Channel Manager to develop and manage our Digital Sales channel. In this role, you will have immediate exposure to our Sales and Business Development core business and will play a strategic role in driving growth through prospect acquisition and profitability.

Key Responsibilities
- Develop and participate in the definition of our Digital Sales strategy to reach online customer acquisition targets;
- Identify potential sales partners to develop the digital sales channel and set processes to manage them;
- Collaborate with our Marketing team to manage activities related to the promotion and sale of offers and products on digital platforms by defining the business strategy, optimizing the sales funnel, executing the business plan, and developing ADV campaigns;
- Manage pricing plans and promotions initiatives that lead to prospect acquisition and profitability of the sales channel;
- Monitor main sales KPIs for the digital channel (lead generation, conversion rate, ROI, etc.) and optimize performance by ensuring cost and quality targets are met.

Required Skills and Qualifications
- At least 3 years' sales experience in related industries;
- Strong sales competency with digital capability & know-how;
- Preferably previous experience in designing and executing SEO strategies to increase brand visibility;
- Preferably previous experience in digital analytics: customer journey tracking and optimization, conversion paths, attribution models for sales funnels and lead generation, data-driven decision making (A/B testing, etc.);
- Excellent negotiation and presentation skills;
- Strong communication skills with an ability to communicate across different levels of an organization;
- Flexible and able to adapt to rapidly changing situations and priorities;
- Fluent in English.