Marketing Data Insights Specialist
4 settimane fa
Unlock the Power of Data-Driven Marketing
Therabody is a leading wellness technology company that's revolutionizing the way people live and move. We're seeking a talented Marketing Data Analyst to join our team and help us optimize our digital marketing strategies. As a key member of our marketing team, you'll be responsible for analyzing and interpreting complex data sets to inform our marketing decisions and drive business growth.
Key Responsibilities:
- Develop and maintain website tagging protocols to ensure accurate data collection for web analytics and marketing tracking
- Define and monitor key performance indicators (KPIs) to measure marketing and site performance
- Create clear and actionable reporting for stakeholders to inform marketing decisions
- Analyze marketing data to provide insights and recommendations for campaign optimization
- Partner with media and lifecycle marketing teams to implement data-driven marketing strategies
Requirements:
- 5+ years of experience in analytics with a focus on marketing and e-commerce analytics
- Extensive experience with website tagging, digital analytics tools, and data reporting
- Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
- Experience with analytics concepts such as multi-touch attribution, lifetime value, and customer segmentation modeling
- Familiarity with data visualization tools such as Power BI, Tableau, or Looker
What We Offer:
- A dynamic and supportive work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
Therabody is an Equal Opportunity Employer
We are committed to diversity, equity, and inclusion in the workplace. We welcome applications from qualified candidates of all backgrounds and perspectives.
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