Marketing Data Insights Specialist
2 settimane fa
Marketing Data Analyst Role
Job Summary
We are seeking a skilled Marketing Data Analyst to join our team at Therabody. As a Marketing Data Analyst, you will be responsible for monitoring, analyzing, and deriving insights from our digital marketing strategies to drive e-commerce success.
Key Responsibilities
• Implement and manage website tagging protocols to ensure accurate data collection for web analytics and marketing tracking
• Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
• Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
• Analyze marketing data to provide insights and recommendations for campaign optimization
• Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the customer data platform
Requirements
• 5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting
• Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
• Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
• Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
• Ability to partner well with a cross-functional teams and present findings in a meaningful way
About Therabody
Therabody is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. We are committed to diversity, equity and inclusion and strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers.
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