Digital Media Operations Manager

7 giorni fa

Milano, Lombardia, Italia Publicis Media A tempo pieno

Job Title: AD Tech Lead

Job Summary:

We are seeking an experienced AD Tech Lead to join our team in Milan. As a key member of our eCommerce & Martech team, you will be responsible for ensuring seamless execution of programmatic campaigns and initiatives, managing AD Tech stack and platform architecture definition, execution, evolution, and new features.

Key Responsibilities:

  • Identify and assess relevant data partners and solutions in the market, guiding clients and internal teams through evaluations and onboarding.
  • Develop and implement GTM strategies, with an emphasis on packaging, positioning, and messaging.
  • Track technical aspects of ad performance to analyze and recommend ad-related product optimizations.
  • Lead AD Tech stack integrations (DSP, DMP, SSP, ad servers, site analytics) across all brands and properties.
  • Act as the primary point of contact for project issues and/or troubleshooting regarding AD Tech platform integrations.
  • Design and implement AD Tech improvement plans with Product, Ad Operations teams, and third-party vendors.
  • Support contract negotiation with AD Tech vendors and train internal teams on new AD Tech capabilities.
  • Use data analysis to address problems and find solutions that often involve multiple stakeholder teams and span across departments.

Requirements:

  • 8+ years of experience in product management, digital media operations, or as a programmatic lead.
  • Extensive knowledge of digital media landscape and AD Tech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising, adops, adserver solutions).
  • Experience building and deploying GTM strategies, with an emphasis on packaging, positioning, and messaging.
  • Experience dealing with results, metrics, and data management and a desire to create and build new processes.
  • Knowledge of Cloud-Based Solutions: Google Cloud Platforms, Amazon Web Services is considered a plus.
  • Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment.
  • Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analysis.

About Us:

Publicis Media is a leading media and marketing solutions company. We are committed to delivering innovative and effective marketing solutions to our clients.

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