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Digital Media Operations Manager

2 mesi fa

Milano, Lombardia, Italia Publicis Media A tempo pieno
Job Description

Publicis Media is seeking a highly skilled AD Tech Lead to join its Milan offices. As a key member of the eCommerce & Martech team, you will be responsible for ensuring seamless execution of programmatic campaigns and initiatives, managing Ad Tech stack and platform architecture definition, execution, evolution, and new features.

Key Responsibilities
  • Develop and implement GTM strategies, focusing on packaging, positioning, and messaging.
  • Collaborate with internal teams to build and deploy complex business processes in a high-growth environment.
  • Analyze data and metrics to inform business decisions, develop business cases, and complete root cause analysis.
  • Manage Ad Tech stack integrations, including DSPs, DMPs, SSPs, ad servers, and site analytics.
  • Act as the primary point of contact for project issues and troubleshooting regarding Ad Tech platform integrations.
  • Design and implement Ad Tech improvement plans with Product, Ad Operations teams, and third-party vendors.
  • Support contract negotiation with Ad Tech vendors and train internal teams on new Ad Tech capabilities.
Requirements
  • 8+ years of experience in product management, digital media operations, or as a programmatic lead.
  • Extensive knowledge of digital media landscape and AdTech, including identity resolution, DSPs, programmatic media, premium digital video, performance advertising, adops, and adserver solutions.
  • Experience with cloud-based solutions, particularly Google Cloud Platforms and Amazon Web Services.
  • Demonstrated success in building and managing complex business processes across multiple internal teams.
  • Strong analytical and quantitative skills, with the ability to use data and metrics to inform business decisions.