Digital Transformation Leader for Broadband and Mobile

2 giorni fa


Milano, Lombardia, Italia Sky A tempo pieno

We are seeking a highly motivated Digital Transformation Leader to play a key role within the Digital Trading team in guiding digital conversions and media management to achieve sales volume and CPA targets for the connectivity business line.

Key Responsibilities:
  • Forecast, plan, and execute broadband and mobile campaigns in collaboration with media agencies to maximize sales and ROI.
  • Manage large e-commerce budgets, analyze, and develop campaigns to supervise all acquisition media buying.
  • Analyze funnel conversion rates and cost per acquisition on a daily and weekly basis for strong performance control.
  • Provide creative input into ad and landing page testing schedules to drive improved campaign results.
  • Stay up-to-date with competitive trends, industry developments, and emerging martech and gen AI technologies to inform marketing strategies and identify opportunities to build a competitive advantage through intelligent marketing.
Requirements:
  • 5+ years of experience in digital marketing/sales teams.
  • Proven experience in performance marketing campaigns (PPC, Affiliate Networks, Display Programmatic).
  • Excellent knowledge of Google Suite (Search Ads 360, Google Ads, Display & Video 360).
  • Proven experience in campaign management and optimization on broadband and mobile products.
  • Digital performance and creativity improvement attitude.
  • Strong analytical skills and mindset.
  • Ability to work under pressure and be accountable for strategic objectives and results.
  • Excellent communication and collaboration skills.


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