Digital Transformation Leader

4 settimane fa


Milano, Lombardia, Italia Publicis Groupe A tempo pieno
About This Role

At Publicis Groupe, we're looking for a skilled Digital Lead to join our team. As a key member of our team, you will be responsible for driving digital strategies that meet client goals.

The ideal candidate will have at least 5 years of experience in digital performance media as a senior biddable, performance marketing, or similar role. Managerial experience and good knowledge of main paid advertising platforms are also required.

We're looking for someone who can plan, organize, manage time, and prioritize tasks effectively. Excellent verbal and written communication skills are essential, as well as fluency in written and spoken Italian and English.

Responsibilities
  • Multicountry Responsible for the project.
  • Build strong digital strategies to meet client's goals.
  • Analyze performance to provide proactive insights useful for activities' optimization and business growth.
  • Monitor new trends and new media possibilities to suggest new test activation to the client.
  • Suggest budget allocation in line with sales forecast.
  • Oversee ecommerce activities, both media and retail, leading a team of 4 specialists.
  • Collaborate with other internal teams, local and global, to define an integrated media strategy.
Requirements
  • 5+ years of experience in digital performance media as senior biddable, performance marketing, or similar role.
  • Managerial experience.
  • Good knowledge of the main paid advertising platforms (Google ADS, Meta Ads Manager, TikTok Business Manager, Programmatic DSP, Sponsored Ads).
  • Knowledge of Amazon ecosystem including the retail part will be considered a plus (Vendor/Seller Central Platform).
  • Amazon certifications will be considered a plus.
  • Ability to plan, organize, manage time and prioritize tasks.
  • Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external stakeholders.
  • Fluency in written and spoken Italian and English.

The salary for this role is around €80,000 - €100,000 per year, depending on experience and location. We offer flexible entrance and smart working 2 days per week, corporate benefits aligned with the hiring level, and a tailored learning path for individual and needs-based approach. Corporate wellness is also provided with free access to online training classes for physical and psychological wellbeing.



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