Creative Content Specialist
4 settimane fa
About Our Team
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry.
We are a team of creative professionals who collaborate to develop innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Our mission is to enable people to "see more and be more".
Job Scope and Main Responsibilities:
We are seeking a German language copywriter for consumer facing channels with a 360° degree approach. The ideal candidate will contribute to creative briefs by envisioning what creative assets will be needed in order to develop a cross-channel campaign. We collaborate across departments to ensure a consistent tone of voice across different touch points creating performing and engaging copy.
Areas of Responsibilities and Related Activities:
- Copy-writing: create performing and engaging texts for .com, social channels, newsletters, instore materials, digital tools.
- Content optimization: conduct copy reviews and propose optimizations of the copy for all channels based on performance evidences and specific channels KPIs (traffic to store-site, engagement, open rate, conversion ..). Apply A/B testing techniques to experiment with new approaches.
- Tone of voice: continuous update of the brand style guide for tone of voice following the global brand direction. Conduct market analysis to identify new emerging trends and keep the content always updated.
- Translations: management and coordination of the agency for the copy translations for all countries/languages
Network of Interaction:
Internal: content coordinator, graphic designer, developers
External: brand team, creative team, e-commerce business team, ux team, product team, crm team, social team, performance marketing team, Isce team
Technical Skills - Portrait of a Perfect Candidate:
- German (must have) – mother tongue or bilingual (C2 level)
- English (nice to have)– mother tongue or bilingual (C2 level)
- Educational Background in Journalism, Copywriting, or related fields
- Copy-writing experience. Editorial and commercial. It's a plus experience on digital channels and ecommerce brand
- 360° degree thinker. With excellent communication skills and ability to collaborate with other teams.
- Ability to manage multiple writing and copy editing projects simultaneously
- Good organizational skills and experience in management of projects/deadlines in a fast-paced environment.
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