Digital Content Strategist
1 mese fa
Siamo alla ricerca di un professionista qualificato per gestire e sviluppare una strategia digitale integrata volta a incrementare la presenza online e il coinvolgimento del pubblico.
Responsabilità principali- Gestione dei profili social: curare i 4 profili Instagram e Facebook, la pagina LinkedIn e il canale YouTube.
- Creazione di contenuti: creare e gestire contenuti video coinvolgenti su TikTok, allineati con la nostra estetica e il nostro messaggio di brand.
- Piano editoriale: redigere e gestire il piano editoriale, con creazione di contenuti diversificati in linea con le strategie aziendali.
- Copy per i social: creare copy per i social media in italiano e in inglese.
- Community management: attività di community management, con particolare attenzione all'interazione con gli utenti e alla gestione del customer care sui social.
- Campagne pubblicitarie: creare copy per campagne pubblicitarie su Meta (Facebook & Instagram) e Google Ads.
- Newsletter: redigere di testi per newsletter aziendali, finalizzati al coinvolgimento degli utenti e all'incremento della conversione.
- Gestione Google My Business: gestire i profili Google My Business per i saloni aziendali, inclusa la risposta ai commenti e l'aggiornamento di orari e informazioni aziendali.
- Redazione di news: redigere di news per la sezione dedicata del sito web aziendale.
- Coordinamento: coordinamento con i vari reparti aziendali per assicurare coerenza tra la strategia digitale e le attività operative, marketing e comunicative.
- Report settimanali e mensili: redigere di report settimanali e mensili sugli Insights delle piattaforme social, con analisi delle performance e delle strategie di miglioramento.
- Esperienza richiesta: esperienza comprovata nella gestione professionale di profili social, in particolare su Instagram, Facebook, LinkedIn e YouTube.
- Competenze richieste: ottime capacità di scrittura e comunicazione in italiano e in inglese, versatilità nella creazione di copy adatti a diverse piattaforme e target, capacità di gestire più progetti contemporaneamente e di lavorare in team in maniera efficiente.
- Conoscenze richieste: conoscenza approfondita delle dinamiche di customer care e delle strategie di ingaggio sui social, conoscenza di strumenti grafici, come Canva.
- Passione: passione per il mondo Beauty, Luxury.
Ottima opportunità di carriera per un professionista dinamico e motivato.
Social Media Manager - Settore Hairstyling
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