Customer Marketing Senior Specialist Mass Market

4 settimane fa

Milano, Lombardia, Italia Haleon A tempo pieno
About the Role

We are seeking a highly skilled and experienced Customer Marketing Senior Specialist Mass Market to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive business growth and improve customer engagement in the Mass Market channel.

Key Responsibilities
  • Develop and sustain long-term strategies with OC brands in Mass Market customers
  • Create commercial guidelines for Oral Care brands (price, promotion, pop materials)
  • Develop and execute the Trade Marketing Plan in line with Sales and Marketing objectives
  • Improve brand results through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
  • Manage the Trade Marketing budget
  • Responsible for client plans development in collaboration with sales managers
  • Leading and implementing channel-specific marketing strategies and plans for assigned clients/retailers
  • Meeting clients to set the Trade Marketing Plan and monitoring performances
  • Conceptualizing and executing trade promotions and rolling out impactful in-store execution in collaboration with marketing and sales teams
  • Monitoring competition and industry trends to identify opportunities for growth
  • Overseeing and monitoring performance of brand recognition metrics (ex. MS Value, Folder share, promotional activity ROI)
  • Stakeholder management across different functions (marketing, sales, supply chain, customer service)
Requirements
  • 3-5 years' experience in Mass Market channel and in trade marketing roles
  • Experience in working with retailers and wholesalers/distributors
  • Experience in working on core business drivers (assortment, stock, layout, pricing, promotion)
  • Experience in Consumers Path of purchase dynamics
  • Strong analytical skills and comfortable dealing with numerical data
  • Easily engaging with the customers, peers, and building trustful relationship
  • Effective communication skills (developed listening skills/ability to explain, train, and coach)
  • Negotiation skills
  • Category Management guidelines knowledge
  • Good financial acumen allowing to present business benefits
  • Details orientation
  • Understand qualitative research technics and methods
  • Good storyteller who can show the vision and benefits
  • Ability to work in fast-paced environment
  • Ability to work with the data
  • Well-organized and disciplined
  • Proactive in problem-solving
  • Team management
Preferred
  • Young talent who has 5-7 years of experience working with the Mass Market channel in Trade Marketing roles with also Sales experience
  • Person who enjoys interacting with the customers and learning from interactions with different people

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