Marketing Operations Manager

1 mese fa

Milano, Lombardia, Italia Contentsquare A tempo pieno
Marketing Operations Manager

Contentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust.

As a Marketing Operations Manager at Contentsquare, you will play a vital role in the Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations.

Your role will focus on supporting, managing and optimizing our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.

You will provide technical support for these platforms and ensure seamless integration with other marketing technologies, contributing to overall marketing efficiency without being directly responsible for campaign strategy or execution.

In your day-to-day, you will:

  • Support the entire customer lifecycle by providing technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention.
  • Collaborate with the Customer Marketing team to ensure smooth platform functionality and integration with other systems.
  • Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations.
  • Manage integrations with other marketing tools (e.g., Stripo, landing page tools) and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle.
  • Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies. Lead efforts to automate processes and enhance system efficiencies through advanced scripting, API integrations, and custom solutions.
  • Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws.
  • Implement data hygiene practices, lead enrichment processes, and manage data synchronization between Marketo, Iterable, and Salesforce.
  • Collaborate with cross-functional teams, including Product, Engineering, Data, Customer Success, Scaled CS, Product Education, and CS Ops, to execute technical and operational strategies that support the entire customer lifecycle.
  • Drive execution-focused collaboration, ensuring effective communication and knowledge sharing across departments.
  • Assist the Customer Marketing team with technical support for A/B tests and data analysis. Provide the necessary infrastructure and tools to run experiments, helping optimize customer flows and marketing tactics without directly managing campaign production.
  • Proactively identify opportunities to enhance marketing processes and operational efficiencies within the marketing technology stack. Stay current with the latest trends in marketing technology and operations to continuously elevate Contentsquare's marketing capabilities.

To succeed in this role, you will need:

  • Expertise in marketing automation, specifically Marketo and Iterable, with a strong focus on advanced functionalities such as dynamic content, lead scoring, segmentation, and multi-step campaigns.
  • Technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities.
  • Experience in data analysis using tools such as SQL, Tableau, and Google Analytics.
  • Demonstrated ability to manage multiple projects simultaneously and successfully lead cross-functional initiatives.
  • In-depth knowledge of data privacy regulations such as GDPR, CAN-SPAM, and CCPA, with experience ensuring compliance across marketing campaigns and platforms.
  • Strong analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues related to marketing automation platforms and CRM systems.
  • Excellent communication and collaboration skills to work effectively with diverse teams and stakeholders, fostering alignment and driving successful project outcomes.

If you have experience in business-to-business (B2B) marketing within a SaaS or technology-driven environment, and hold certifications such as Iterable or Marketo Certified Expert, we encourage you to apply.

Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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