Marketing Operations Specialist
4 settimane fa
Job Description
At WorldFirst, we are seeking a highly skilled Marketing Operations Specialist to join our team. The successful candidate will be responsible for driving the growth of Italian Key Account merchants on Alipay+, through strategic marketing planning, customer experience improvement, and payment success rate optimization.
Key Responsibilities:
- Develop and execute marketing campaigns in collaboration with internal stakeholders and external partners to increase exposure for Italian merchants and enhance the end-to-end journey for Alipay+ users.
- Work closely with the Business Development team to understand merchant pain points and demonstrate the value of Alipay+ marketing channels.
- Support the development of marketing campaigns that deliver measurable results, leveraging data analysis and market insights to inform decision-making.
- Collaborate with the PR team to promote Alipay+'s presence in EMEA, focusing on the launch of new partnerships or merchant initiatives.
- Develop and maintain relationships with external partners, including ISO/marketing partners, product teams, and HQ Marketing teams, to drive business growth and improve customer experience.
Requirements:
- 3+ years of hands-on marketing operations and merchant management experience, with a strong understanding of Italian markets and consumer behavior.
- Proven track record of creating and implementing marketing campaigns that deliver measurable results, with a focus on data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to influence and negotiate with internal stakeholders and third-party vendors.
- Fluent Italian, English, and Chinese language skills, with the ability to communicate effectively across cultures and languages.
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