On Premise Trade Marketing Specialist

2 settimane fa


Milano, Lombardia, Italia Red Bull A tempo pieno
Job Overview

We are seeking a highly skilled Trade Marketing Specialist to join our team at Red Bull. The successful candidate will be responsible for developing and implementing initiatives that build the Red Bull brand and consumption in the On Premise industry.

Key Responsibilities
  1. Develop and implement marketing activation strategies for On Premise Distributors, focusing on insights and segment marketing plans.
  2. Uncover important On Premise trends and opportunities, and develop creative marketing solutions by segment.
  3. Develop activation plans and toolkits for selected key customers to drive distribution and volume, ensuring we maintain a strong market presence.
  4. Initiate and execute initiatives and concepts that increase share of mind with industry stakeholders, including distributors, sales force, staff, decision makers, owners, and influencers, resulting in increased sales.
  5. Collaborate with external agencies, key influencers, event organizers, and the local scene to identify new collaboration opportunities.
  6. Support the acquisition and growth of new distributors, and continue to push the boundaries with existing ones, via impactful Joint Business Plans (JBP's) to increase our Distribution & Volume.
Requirements

The ideal candidate will have at least 3 years of experience in Trade Marketing, with a proven track record working with brands across marketing and insight functions. Knowledge of the On Premise industry and distributors is required. The candidate should be able to analyze complex trends and connect the dots between multifaceted disciplines, and possess solid understanding of sales processes and high-level negotiation with Key Accounts.

The successful candidate will also demonstrate exceptional planning, project management, and presentation skills, as well as strong analytical, communication, and teamwork skills. Self-motivation, innovation, and a solution-oriented mindset are essential for this role.



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