On Premise Trade Marketing Specialist
1 settimana fa
Key Responsibilities:
The successful candidate will contribute to the development and implementation of initiatives that build the Red Bull brand and consumption within the On Premise industry. This position requires the ability to enable internal and external stakeholders to execute with excellence by developing effective tool kits, spending time in the field, and training field teams to activate to the highest standard our POS tools and concepts to ensure increased availability, visibility, and activation.
Main Responsibilities:
- Assume and live the Red Bull On Premise culture, at the base of all actions.
- Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
- Monitor image standards regarding the brand premium values of Red Bull.
- Develop marketing activation strategies for On Premise Distributors, focusing on insights and segment marketing plans.
- Uncover important On Premise trends and opportunities, and develop creative marketing solutions by segment.
- Develop activation plans and toolkits for selected key customers to drive distribution and volume, ensuring a strong presence in the market.
- Initiate and execute initiatives and concepts that increase share of mind with industry stakeholders, including distributors, sales force, staff, decision makers, owners, and influencers, resulting in increased sales.
Requirements:
- At least 3 years of experience in Trade Marketing, with a proven track record working with brands (beverage is a plus) across marketing and insight functions.
- Knowledge of the On Premise industry and distributors is required.
- Ability to analyze complex trends and connect the dots between multifaceted disciplines.
- Solid understanding of sales processes and high-level negotiation with Key Accounts.
- Demonstrate exceptional planning, project management, and presentation skills.
Working Conditions:
The position requires a self-motivated, innovative, solution-oriented mindset, self-directed, do-it-now attitude, flexible, and ability to work under pressure in a fast-paced team environment. Travel will be approximately 40-50%.
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