Sports Marketing Manager

1 mese fa


Monza, Lombardia, Italia Adidas A tempo pieno

At adidas, we're seeking a talented Sports Marketing Manager to join our team in shaping the future of European sports.

As a key member of our marketing department, you'll be responsible for developing and executing partner activation plans that drive brand visibility and engagement across all relevant touchpoints.

With a strong focus on creativity and innovation, you'll work closely with cross-functional teams to bring our brand to life through inspirational brand exposure and product offerings.

Key responsibilities include:

  • Supporting the Senior Brand Manager in developing and executing partner activation plans
  • Collaborating with internal and external teams to ensure brand visibility and ongoing presence throughout all relevant touchpoints
  • Developing a comprehensive partner activation calendar
  • Providing guidance to creative and event agencies for generating localized content
  • Creating, managing, and executing activation plans for Commercial Activations, emphasizing the brand's top priorities
  • Identifying and capitalizing on opportunities within the related platform
  • Managing the budget for the partner portfolio
  • Working closely with other markets to ensure visibility and alignment
  • Providing support in all business discussions addressing specific requirements and internal stakeholders
  • Monitoring the market's implementation of seasonal plans, ensuring alignment with the defined strategy
  • Monitoring merchandise flow to ensure optimal service level

Requirements include:

  • Ability to manage several projects at the same time and great prioritization capacity
  • Great negotiation skills, influence, and the ability to generate empathy
  • Great capacity for teamwork, flexible, encourages dialogue
  • Great communication skills and public presentations
  • Proficiency in building trust and decision-making ability
  • Resilience, able to cope with frustration and demanding situations
  • Business knowledge and strategic vision
  • Initiative, autonomy, enthusiasm for the new, ability to explore new ways of doing and thinking, curiosity
  • Strong capacity for data analysis, organization, and reporting
  • Great knowledge of consumer-oriented marketing, especially in the digital world
  • Progressive professional experience in Marketing or Commercial Department, designing operational marketing plans
  • English fluent: advanced level (C1)

We offer:

  • Annual bonus
  • Gym
  • Canteen/Ticket Restaurants
  • Free access to self-learning platform
  • Employee Assistance Program (personal counselling on variety of topics)
  • Hybrid working model


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