Senior Media Planner
4 settimane fa
Job Description:
We are seeking a highly skilled Senior Consultant to join our team in Milan. As a Senior Consultant, you will be responsible for delivering effective offline media plans, based on media objectives and given a specific budget, following the entire process from competitive analysis, through selection of channels and vehicles, optimization of scheduling to post analysis.
This is a great opportunity to work in a dynamic international company, for inspiring clients in a fast-growing phase.
You will be in charge of:
- Execution and contribution to the strategy, media planning according to the guidelines supplied by the leader
- Manage day-to-day operations, maintaining a high standard of operational excellence
- Build and maintain strong and trusting relationships with clients, serving as day-to-day point of contact and responding to all client requests and inquiries
- Understand the client's goals and work collaboratively to achieve results
- Monitor the client's competitive landscape, industry changes and client business results, translating those into actionable recommendations
- Measure and analyze results in terms of media and business KPI. Regular reports on what is working, what is not and propose adjustments to reach the client target
- Coordination with internal professionals for full 360° communication approach
- Involved in a global governance framework
- Simplify complexities and deliver added value in each step of the process
Qualifications:
- Very good knowledge of English
- Proficiency in using standard planning tools and media research (Kimono, Arianna, Kubik, AQX Nielsen)
- 6-8 years of media agency offline experience (plus offline media planning TV)
- High skills at preparing a consistent media plan, considering all requirements and a budget
- High skills in coordination and planning
- Good knowledge of Excel, Power Point
- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
- Must be able to work in a team and meet deadlines and client needs
- Cross-media approach online and offline to set up the right balance
- Positive and collaborative attitude
- Problem-solving skills
- University degree in Communication / Economics or relevant studies
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