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Senior Media Planner
2 mesi fa
Job Title: Senior Media Planner
Job Description:
We are seeking a skilled Senior Media Planner to join our team in Milan. As a Senior Media Planner, you will be responsible for delivering effective offline media plans based on media objectives and given a specific budget.
Key Responsibilities:
- Execution and contribution to the strategy, media planning according to the guidelines supplied by the leader
- Manage day-to-day operations, maintaining a high standard of operational excellence
- Build and maintain strong and trusting relationships with clients, serving as the day-to-day point of contact and responding to all client requests and inquiries
- Understand the client's goals and work collaboratively to achieve results
- Monitor the client's competitive landscape, industry changes, and client business results, translating those into actionable recommendations
- Measure and analyze results in terms of media and business KPI. Regular reports on what is working, what is not, and propose adjustments to reach the client target
- Coordination with internal professionals for a full 360° communication approach
- Involved in a global governance framework
- Simplify complexities and deliver added value in each step of the process
Requirements:
- Very good knowledge of English
- Proficiency in using standard planning tools and media research (Kimono, Arianna, Kubik, AQX Nielsen)
- 6-8 years of media agency offline experience (plus offline media planning TV)
- High skills at preparing a consistent media plan, considering all requirements and a budget
- High skills in coordination and planning
- Good knowledge of Excel, PowerPoint
- Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers
- Must be able to work in a team and meet deadlines and client needs
- Cross-media approach online and offline to set up the right balance
- Positive and collaborative attitude
- Problem-solving skills
- University degree in Communication/Economics or relevant studies