Strategic Marketing Manager EMEA

7 giorni fa

Milano, Lombardia, Italia Boston Scientific A tempo pieno
About the Role

We are seeking a highly skilled and experienced Strategic Marketing Manager to join our team in EMEA. As a key member of our Marketing organization, you will be responsible for driving business growth through solid market knowledge and understanding, portfolio storytelling, competitive responses, and the provision of a long-term strategic marketing plan in coordination with country Management and US franchise counterparts.

Key Responsibilities
  • Build and execute a division budget in collaboration with sales division direction.
  • Integrate product launches into portfolio storytelling and educate the sales force on sales strategies in cooperation with Sales Training.
  • Upgrade product and procedure experience to expert level in the country.
  • Convey market needs and sales requirements to International Marketing team.
  • Ensure the country builds a formalized Marketing Plan based on the annual marketing plan.
  • Drive Marketing Strategy Formulation to define winning portfolio strategies that drive significant growth in the region.
  • Implement and communicate marketing strategies, guiding Product Managers to develop customized messages and selling tools for the market.
  • Orchestrate digital promotional campaigns to empower and support the sales organization.
  • Champion the local implementation plan with Product Manager and the country Sales Force.
  • Manage an efficient and effective work process for Product Manager, delivering relevant and value-added outputs within agreed-upon timelines.
Requirements
  • Completed BA/BS undergraduate degree, with a marketing degree as a preference.
  • MBA diploma will be valued.
  • Experience in ENDO will be valued but not essential, Over The Counter or Direct to Consumer marketing background are as important.
  • Experience in creating and leading omnichannel campaigns is a plus.
  • Experience of managing and leading a team (performance management, training, coaching).
  • Demonstrates high-level professional presentation and facilitation skills.
  • Demonstrates ability to work with and manage cross-cultural and virtual teams.
  • Prior sales experience will be valued.
  • Fluent in English. Other languages skills advantageous.
Competencies and Behaviours
  • Leadership, charisma, and capacity to inspire others.
  • Ability to influence internal and external stakeholders.
  • Ability to interact effectively with all levels within the organization and with outside vendors/consultants.
  • Strong oral and written communication skills.
  • Strong project management/product management/people management experience.
  • Excels working in fast-paced, competitive environment.
  • Results-orientated.
  • Ability to take risks.
  • Team Player.
What We Offer

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.

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