Digital Content Strategist
2 mesi fa
About the Role
The New Media Creative Specialist will play a key role in driving the development of innovative communication contents through cutting-edge media tools. This position will be responsible for coordinating the creation of engaging content that reflects the Bulgari brand's image and values, while promoting new opportunities through new media and channels.
Main Responsibilities
- Develop and implement a new media and digital content strategy to support brand awareness, engagement, and loyalty;
- Manage the creative process from brief to delivery of all assets for 3D OOH, CGI special contents, innovative online and offline campaigns;
- Identify new opportunities on emerging media channels to engage and retain the brand audience;
- Talent scout to establish effective partnerships and collaborations for the development of innovative contents and new ways of creating contents and executing communication plans;
- Coordinate with other brand and communication departments to develop 360° innovative projects, supporting the development of the brand's goals;
Requirements
- +3 years of experience in similar roles;
- University degree in Communication or Creative fields;
- Strong organizational skills and ability to work in large teams;
- Knowledge of Office (pptx, excel...) and Adobe package (photoshop, adobe premier pro...);
- Genuine interest in crafting compelling narratives around the potential of generative AI and new media;
- Experience with AI software such as Midjourney, Stable Diffusion, and others is highly appreciated;
- Previous experience in the luxury sector is a plus;
- Fluency in Italian and English, French and other languages are a plus;
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