Omnichannel Traffic Acceleration Specialist

4 ore fa


Milano, Lombardia, Italia EssilorLuxottica Group A tempo pieno

About the Role

We are seeking a highly skilled Omnichannel Traffic Acceleration Specialist to join our team at EssilorLuxottica Group. As a key member of our global marketing team, you will be responsible for driving our drive-to-store initiatives and increasing qualified traffic both online and in-store.

Key Responsibilities

  • Develop and lead the omnichannel traffic strategy to generate qualified traffic for EssilorLuxottica retail brands.
  • Collaborate with marketing channels (CRM, Media, Performance Marketing, etc.) to drive incremental sales for both brick-and-mortar and online channels through digital drive-to-store activities.
  • Use quantitative and qualitative data to influence senior executives across functions, inform decision-making, and share best practices.
  • Establish governance and tracking processes to measure full funnel impact, supporting local business and marketing teams in achieving targets and improving omnichannel maturity.

Requirements

  • Strong business acumen and analytical skills.
  • Experience in digital & marketing.
  • Exceptional communication and negotiation skills.
  • Ability to influence senior leaders and work cross-functionally.

About Us

EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We bring together the complementary expertise of two industry pioneers to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry.



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