Omnichannel Traffic Acceleration Specialist

2 settimane fa

Milano, Lombardia, Italia EssilorLuxottica Group A tempo pieno
Job Title: Omnichannel Traffic Accelerator

About Us:

EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We bring together the complementary expertise of two industry pioneers to create a vertically integrated business that addresses the world's evolving vision needs and the global demand of a growing eyewear industry.

Job Summary:

We are seeking an experienced Omnichannel Traffic Strategy Sr Manager to accelerate our drive-to-store initiatives and increase qualified traffic both online and in-store. The successful candidate will be the primary connection between Marketing Directors and marketing channels, ensuring the optimization of omnichannel customer acquisition and driving qualified traffic with an integrated approach.

Main Responsibilities:

  • Develop and lead the omnichannel traffic strategy to generate qualified traffic for EssilorLuxottica retail brands.
  • Collaborate with marketing channels (CRM, Media, Performance Marketing, etc.) to drive incremental sales for both brick-and-mortar and online channels through digital drive-to-store activities.
  • Use quantitative and qualitative data to influence senior executives across functions, inform decision-making, and share best practices.
  • Establish governance and tracking processes to measure full funnel impact, supporting local business and marketing teams in achieving targets and improving omnichannel maturity.
  • Gather business and marketing needs, prioritize solutions, and oversee project execution, ensuring outstanding results and setting industry standards.
  • Oversee and guide a cross-functional teams, turning data-driven insights into actionable best practices.
  • Provide coaching and direction to a direct report, managing priorities within the EMEA scope.

Requirements:

  • University Degree in Economics or Marketing background
  • 8-10 years of experience in a similar role within the e-business or marketing department of a Medium/Large Company or experience coming from Digital Media agency
  • Ability to encourage and empower internal team to achieve and exceed expectations
  • Demonstrated entrepreneurship mindset, ability to think big while focus on action
  • Tenacity and persistence, proactive approach, open mind, team player
  • Effective communication and relationship building with internal and external stakeholders
  • Fluency in English

What You'll Achieve:

  • Lead the Omnichannel Traffic Strategy: Define KPIs, create activation and action plan roadmaps, and collaborate with key business and marketing stakeholders.
  • Partner in Budget Creation: Work closely with the Marketing Director to co-create budgets that align with business goals.
  • Expand Digital KPIs: Implement digital-influenced store sales KPIs across all EssilorLuxottica banners and collaborate with the BI team for new O2O reporting.
  • Drive Strategic Projects: Optimize traffic opportunities across retail channels through key projects such as Onestore Store Locator, Online Eye Exam, Online Commercial Booking, and Omnichannel MY Account. Define and implement adoption strategies.

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